Thousands of Motorcycle Riders Invited to Pit-Stop at Rider-Friendly Best Western Hotels on Way to Sturgis Rally

Thirteen Best Western Hotels Designated as "Sturgis Pit Stops" for Riders to
Stop, Relax and Stay on Ride to 69th Annual Motorcycle Rally
PHOENIX--(Business Wire)--
As more than 400,000 motorcycle enthusiasts ride to the 69th Anniversary of the
Sturgis Motorcycle Rally beginning August 3, 2009, riders are invited to
pit-stop at one of 13 rider-friendlySM Best Western hotels along routes leading
to Sturgis, SD.

Riders who make a pit-stop at any of the 13 Best Western hotels will be offered
a central location to rest, use the washroom and pick-up special gear as part of
the hotel chain`s "rider friendlySM" program, which includes bottled water, lip
balm and more.

Best Western, as the only hotel chain that caters to motorcycle riders and
enthusiasts, offers those who stay the night before riding into Sturgis special
benefits to meet their unique needs, which includes discounted rates and rewards
through Best Western Ride RewardsSM Loyalty Program.

The following Best Western properties, all within 150 miles of the rally, are
"Sturgis Pit Stops" and will welcome riders beginning July 27th, 2009. A map of
the properties can also be viewed here: www.bestwestern.com/pitstop.

* Best Western Sturgis Inn: 2431 Junction Avenue, Sturgis SD, 57785. (605)
347-3604
* Best Western Black Hills Lodge: 540 E Jackson Boulevard, Spearfish, SD, 57783.
(605) 642-7795
* Best Western Ramkota Hotel: 2111 N LaCrosse Street, Rapid City, SD, 57701.
(605) 343-8550
* Best Western Town 'N Country: 2505 Mount Rushmore Road S Highway 16, Rapid
City, SD, 57701. (605) 343-5383
* Best Western Golden Spike Inn & Suites: 601 E Main Street, Hill City, SD,
57745. (605) 574-2577
* Best Western Four Presidents Lodge: 24075 Highway 16A, Keystone, SD, 57751.
(605) 666-4472
* Best Western Buffalo Ridge Inn: 310 W Mount Rushmore Road, Custer, SD, 57730.
(605) 673-2275
* Best Western Devils Tower Inn: 229 Highway 24, Hulett, WY, 82720. (307)
467-5747
* Best Western Sundowner Inn: 737 S 6th Street, Hot Springs, SD, 57747. (605)
745-7378
* Best Western Tower West Lodge: 109 N US Highway 14-16, Gillette, WY, 82716.
(307) 686-2210
* Best Western West Hills Inn: 1100 W 10th Street, Chadron, NE, 69337. (308)
432-3305
* Best Western Graham's: 301 W 5th Street, Murdo, SD, 57559. (605) 669-2441
* Best Western Ramkota Hotel: 3200 W Maple Street, Sioux Falls, SD, 57107. (605)
336-0650

Motorcycle enthusiasts can register for Ride RewardsTM, Best Western and
Harley-Davidson`s free rewards program,by visiting www.bwrider.com or calling
1-888-BW2BIKE. Once registered, members earn 10 points for every U.S. dollar
spent on qualified room rates or 250 airline miles per qualified stay at more
than 4,000 Best Western hotels worldwide.

By registering for Best Western`s free Ride Rewards loyalty program online,
members will automatically receive Gold Elite status, which includes 10 percent
bonus points on every stay.When staying at the 1,200 plus Best Western
properties that are certified "rider-friendly," guests will have access to a
host of amenities geared towards riders. These include complimentary wipe-down
rags and access to a cleaning station. Additionally, some hotels offer extra
benefits, including reserved parking spaces, bottled water and lip balm.

For more information regarding "Sturgis Pit Stops" visit
www.bestwestern.com/pitstop. For more information on Ride Rewards visit
www.bwrider.com or http://rideplanner.harley-davidson.com/rideplanner.

ABOUT BEST WESTERN INTERNATIONAL

Best Western International is THE WORLD'S LARGEST HOTEL CHAIN, providing
marketing, reservations and operational support to over 4,000* independently
owned and operated member hotels in 80* countries and territories worldwide. An
industry pioneer since 1946, Best Western has grown into an iconic brand that
hosts 400,000* worldwide guests each night. Best Western's diverse property
portfolio, its greatest strength, stems from a business model designed to give
owners maximum flexibility to address market-specific needs. Equally committed
to the business and leisure traveler, Best Western recently embarked on a
mission to lead the hotel industry in customer care. World Vision is the charity
of choice for Best Western in building the world's largest family, as our hotels
and staff sponsor children in need around the globe. Since 2004, Best Western
has served as the Official Hotel of NASCAR. For more information or to make a
reservation, please visit www.bestwestern.com.

*Numbers are approximate and can fluctuate.

Best Western International
Heather Wright, 602-957-5752
heather.wright@bestwestern.com
or
Allison & Partners
Meghan Lee, 415-277-4901
meghan@allisonpr.com

Copyright Business Wire 2009