Sun Life Financial Wins Better Business Bureau 2009 Local Torch Award for Excellence

WELLESLEY, Mass.--(Business Wire)--
The U.S. division of Sun Life Financial Inc. (NYSE:SLF, TSX:SLF) today announced
it has won the Better Business Bureau`s 2009 Local Torch Award for Excellence,
marking the company`s fourth consecutive win in the category for businesses with
over 1,000 employees. The award, given by the BBB serving eastern Massachusetts,
Maine, Rhode Island and Vermont, selected Sun Life based on a number of criteria
including its high standards of excellence toward customers, employees,
suppliers, shareholders and communities in which it conducts business.

"Consumers should be proud that companies like Sun Life Financial are putting
ethics and integrity at the top of their priority lists. All of the BBB Torch
Awards recipients are shining examples of BBB`s vision of a trustworthy
marketplace," said Paula Fleming, Vice President of Communications and Marketing
for the BBB serving Eastern Massachusetts, Maine, Rhode Island and Vermont.

Sun Life has been a BBB Accredited Business for over 30 years. The business has
long emphasized the importance of going beyond regulatory mandates to ensure its
practices address the underlying needs of prospective and current customers and
communities. Sun Life fosters an open workplace culture and constantly provides
and monitors customer and employee surveys to improve its customer service.

"Sun Life is proud to be selected as a Better Business Bureau Torch Award
winner," said Wes Thompson, President, Sun Life Financial U.S. "This award
recognizes our unwavering commitment to providing quality and trustworthy
service, products and support to our customers and employees."

As a recipient of the Local Torch Award, Sun Life will be entered in the Council
of Better Business Bureau`s International Torch Award competition later this
year.

About Sun Life Financial

Sun Life Financial is a leading international financial services organization
providing a diverse range of protection and wealth accumulation products and
services to individuals and corporate customers. Chartered in 1865, Sun Life
Financial and its partners today have operations in key markets worldwide,
including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the
Philippines, Japan, Indonesia, India, China and Bermuda. As of March 31, 2009,
the Sun Life Financial group of companies had total assets under management of
US $297.5 billion.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and
Philippine (PSE) stock exchanges under ticker symbol SLF. Visit Sun Life
Financial's website at www.sunlife-usa.com

SLPC 20563 (6/09)

Exp. 6/11

Sun Life Financial
Jennifer Posterro, 781-446-1964
jennifer.posterro@sunlife.com

Copyright Business Wire 2009