Heinz® Ketchup and Josie Bissett Team up to Grow 57,000 Wholesome Memories

National Gardening Association Benefits from Each Moment Shared
PITTSBURGH--(Business Wire)--
As American families turn to simpler pleasures this summer, Heinz® Ketchup and
Josie Bissett are teaming up to encourage them to celebrate a priceless part of
daily life: memorable moments. At HeinzWholesomeMemories.com, families are
invited to share their personal photos and favorite memories, from backyard
barbeques to baseball games to family traditions. For each story shared, Heinz
will make a donation to the National Gardening Association (NGA), and 57
memories will be selected to win a Growing Wholesome Memories kit, filled with
supplies for creating new memories at home. In keeping with the iconic Heinz
"57," the goal is to collect 57,000 inspiring memories.

"Whether you cook up traditions in the kitchen or grow them in the backyard,
it`s important to create precious memories for your children and family," said
Josie Bissett, actress, mom, and author of the book Making Memories. "My family
has made many memories around the table with Heinz Ketchup, and I know that the
stories Americans share will help inspire us all to create new ones."

Cultivating new family traditions

Beyond submitting their own memories, families can turn to the stories shared
for inspiration for cultivating their own new family traditions. In addition,
the donation by Heinz to the National Gardening Association will help fund the
creation of intergenerational gardens that allow family members of all ages to
grow new memories together. Just as Heinz Ketchup has more than 130 years of
passion and tradition in growing and selecting the perfect tomatoes -"Grown, Not
Made®" from Heinz Seeds - the National Gardening Association encourages
Americans to foster a love for gardening and growing their own food.

"We believe creating memorable family experiences is an important part of
childhood, and whether it`s growing, cooking, or eating, food often plays a
special part in these moments," said Noel Geoffroy, Director of Heinz Ketchup.
"For years, Americans have shared with us how Heinz Ketchup inspired their
family memories through letters, phone calls and e-mails. We hope that by
providing a forum through the Heinz Wholesome Memories contest and the
intergenerational gardens, we`ll continue to provide inspiration for the
creation of new memories for years to come."

Heinz Wholesome Memories contest

Participants are invited to submit a photo and description of their Heinz
Ketchup memory of 150 words or less at HeinzWholesomeMemories.com. The contest
is open now until August 7, 2009 and 57 winners will be selected based on their
ability to inspire others to create new memories. The winners` kits feature
memory-making tools, including Josie Bissett`s book Making Memories, a digital
camera, hanging tomato planter, recipes, garden tools, Heinz Ketchup, cooking
utensils, and more. All visitors to the site are encouraged to make memories at
home by downloading free Heinz Wholesome Memories coloring pages, which feature
the artwork of the 2009 Heinz Ketchup Creativity Contest winners.

Introducing HeinzKetchup.com

Learn more about how Heinz Ketchup is "Grown, Not Made," plus view new recipes,
promotions, brand history and product information on the new Web site,
HeinzKetchup.com. Built by Kalamazoo-based digital agency Biggs|Gilmore, this
marks the brand`s first dedicated Web site for Heinz Ketchup and celebrates the
passion consumers share every day for the brand.

For inspiration for creating new family memories and details on the contest,
visit www.HeinzWholesomeMemories.com.

About Heinz

H.J. Heinz Company, offering "Good Food Every Day," is one of the world`s
leading marketers and producers of healthy, convenient and affordable foods
specializing in ketchup, sauces, meals, soups, snacks and infant nutrition.
Heinz provides superior quality, taste and nutrition for all eating occasions
whether in the home, restaurants, the office or "on-the-go." Heinz is a global
family of leading branded products, including Heinz Ketchup, sauces, soups,
beans, pasta and infant foods (representing over one third of Heinz`s total
sales), Ore-Ida potato products, Weight Watchers Smart Ones entrees, Boston
Market meals, T.G.I. Friday`s snacks, and Plasmon infant nutrition. Heinz is
famous for its iconic brands on five continents, showcased by Heinz Ketchup, The
World`s Favorite Ketchup. Information on Heinz is available at www.heinz.com.

About Josie Bissett

Josie Bissett is recognized internationally for her role as the popular `Jane
Mancini` on FOX-TV`s "Melrose Place," which ended its successful seven-year run
in May of 1999. She can currently be seen on ABC Family Channel`s hit drama
series "The Secret Life of the American Teenager," and will make a special guest
appearance on the CW`s new take on "Melrose Place," which will premiere in
September. She wrote the popular children`s book, "Tickle Monster," which earned
the Publisher`s Choice Award for 2008 from the Family Magazine Group, and is the
author of "Little Bits Of Wisdom" - a heartwarming collection of parenting
wisdom and child-rearing gathered from more than 1,000 parents and grandparents
throughout the world - and "Making Memories," which features over 200 ways for
parents to create rich family memories with their children that last a lifetime.

About National Gardening Association

The nonprofit National Gardening Association (NGA) promotes gardening as a means
to renew and sustain the essential connection between people, plants, and the
environment. For 35 years, NGA has been a leader in plant-based education and
garden-industry research. Our vast Web resources support gardeners of every age
and ability, but our programs have a special emphasis on youth. NGA grant
programs have helped an estimated 1.3 million youngsters reap rewards and vital
life lessons in schoolyard habitats, community gardens, and backyards
nationwide. Our primary communication vehicle is the Web, and NGA owns one of
the largest online repositories of educational youth gardening content in the
U.S. Visit www.garden.org or www.kidsgardening.org to learn more.

Heinz North America
Tracey Parsons, 412-237-5774
or
Edelman
Hollie Pantano, 212-642-7745

Copyright Business Wire 2009