Innovation is Major Theme for Wood-Plastic Composites Conference

IDEO to Speak About New Ideas at 6th Annual Event from Principia Partners
EXTON, Pa.--(Business Wire)--
Principia Partners, globally recognized for unrivaled wood-plastic composites
(WPC) industry knowledge, will be hosting Wood-Plastic and Natural Fiber
Conference 2009 on October 26 and 27, 2009 at the Marriott Baltimore Waterfront
Hotel in Baltimore, MD. This event draws on some of the most knowledgeable
commercial and technical experts to share their perspectives and developments on
a variety of commercial and technical issues facing the WPC industry.

Steve Van Kouteren, Principal at Principia Partners, says "Given the market
conditions this year, we will lead the conference with a comprehensive state of
the industry presentation to review WPC demand for decking, railing, fence,
siding and other building products; summarize market trends and developments,
and provide an outlook for the next few years. We will then take an in-depth
look at innovation from the process and product viewpoint, as well as downstream
product distribution and consumer needs."

"We are excited about presentations by outside innovation experts to provide a
fresh perspective on innovation and product design to executives in the vinyl
and WPC building products business. IDEO, the world`s leading design firm, will
kick of the session on product and process innovation," says Mr. Van Kouteren.

IDEO, which is on the forefront of product design, has stated that during
economically challenging times, innovative offerings seem harder to generate,
investments steep, and risks too large. Still, many entrepreneurs and
organizations know that such are the times to try something new, to be bold. The
questions of how to proceed and how might businesses experiment with their
offerings to move toward something new will be addressed at the conference.

Lou Rossi, Managing Partner at Principia, said, "Innovation is a key to staying
ahead and even survival in these fast changing times. We created a program to
provide extensive insights on the innovations that will shape this business as
well as drive demand for WPCs, vinyl, and other low maintenance building
products into the future."

An important part of a Principia conference are perspectives from companies
along all points in the industry supply chain to discuss how material suppliers,
manufacturers, distributors, dealers, and contractors can better work together
to meet the demand for customized outdoor products. Real-time, interactive,
audience polling technology is used to capture feedback from attendees on the
various topics that will be presented during the conference.

Principia Partners is an international business consulting firm serving the
building products, packaging, plastics metals, and specialty chemicals
industries, and is recognized as the leading consultancy serving the WPC
industry and the world`s preeminent source of WPC market information.

For more information about the conference, visit the web site at
www.PrincipiaConferences.com. For more information about Principia, visit the
company`s web site at www.PrincipiaConsulting.com.

Principia Partners
Steve Van Kouteren
(505) 466-3749
SteveVK@PrincipiaConsulting.com

Copyright Business Wire 2009