Gold Buying-Out of the Back Alley, onto Main Street

TORONTO, ONTARIO, Jul 07 (MARKET WIRE) --
After the pawnshops and gold parties and Internet-based services, the
gold buying business has reached prime time. The GoldSmart Network
(www.goldsmart.ca) now has a contract with Cash Money Cheque Cashing Inc.
(www.cashmoney.ca) for over 100 retail locations across Canada offering
gold buying service to the public by the end of July, 2009 and expects to
have 500 Authorized Agents through major retailers and financial service
companies across the country by the end of the year.

"The GoldSmart Network represents an evolution in gold buying, offering
consumers reputable and convenient retail locations to sell their karat
gold jewellery" says partner Keith Perrin. Gold buying was once the
exclusive domain of pawnshops and individual-location buyers. Many
consumers did not feel comfortable with those options, leading to the
development of internet-based and home party based services. Now The
GoldSmart Network takes gold buying to the next logical step, giving
consumers the ultimate range in choice of where to convert old gold to
money: Online-Direct, Home Party and now at 100+ Authorized Retail Agents
who deal directly with the public. Consumers get an immediate receipt for
their old gold and an evaluation direct from GoldSmart before they decide
to sell.

The GoldSmart Network offers consumers several unique benefits not
currently available in the gold buying market:

- Independent evaluations are all performed by trained experts of The
GoldSmart Network in their offices in Toronto. A consumer can get an
evaluation at any GoldSmart Network Authorized Retail Agent, at a
GoldSmart Network event, or through their Direct Online service and the
evaluations will be identical

- With over 100 Authorized Retail Agents across Canada, consumers can
find an agent close to them. At a GoldSmart Network agent they deal with
a real person, they receive an immediate signed receipt and they have the
comfort of being able to obtain recourse or their jewellery back if they
are not satisfied with the service, because the agent is an established
business in the community

- The GoldSmart Network reports values directly to the consumer. If the
consumer accepts the evaluation they can return to The GoldSmart Network
Agent to collect their money. If the consumer declines the evaluation, or
for any other reason they decide not to proceed, they can return to The
GoldSmart Network Agent to recover their jewellery. There is never any
negotiation or pressure. GoldSmart Network Agents are not permitted to
offer less than the full evaluation, or to charge fees.

The GoldSmart Network is an independent Canadian gold evaluation company
offering a range of choice to the consumer in where and how they sell
gold.

Contacts:
The GoldSmart Network
Angela Best
416-594-6533
info@goldsmart.ca
www.goldsmart.ca

Copyright 2009, Market Wire, All rights reserved.

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