American Cinema Editors (ACE) Board Honors Avid Media Composer With Its First-Ever "ACE Technical Excellence Award" --

UNIVERSAL CITY, CA, Jul 07 (MARKET WIRE) --
American Cinema Editors (ACE) today announced that the ACE Board of
Directors has recognized Avid(R) Media Composer(R) software with the
Board's first-ever "ACE Technical Excellence Award" -- recognizing it as
the preferred choice of the industry's most acclaimed editors. This
distinguished honor hails Avid's unparalleled innovation, the company's
commitment to working hand-in-hand with editors, and its role in evolving
the art of cinematic storytelling. The honorary award will be presented
to Avid at the 60th Annual ACE Eddie Awards in February 2010.

"Editors know that the art of filmmaking is as much about storytelling as
it is sharing a mutually-beneficial dialogue with other members in the
industry. Avid shares our passion and vision for nurturing the motion
picture community and the integral role that editors play in bringing
entertainment to life," said ACE President Randy Roberts, A.C.E. "One of
Avid's unique characteristics is the fact that many of its employees are
also experienced artists themselves, and so like us, they are obsessive
about solving real challenges that actually make a difference in the
editing room. We appreciate the company's ongoing commitment to talk with
us and to understand how we want to improve the way we tell stories. The
Board is pleased to distinguish Avid -- and Media Composer -- with this
first-ever mark of distinction."

ACE Board member and Technology Committee Chair, Harry B. Miller III,
A.C.E., added, "Avid has improved and adapted its editing software and
hardware beyond any competitor to meet the creative and practical needs of
busy television and motion picture editors. This includes creating a
complete picture workflow with Media Composer to Symphony(TM) and Avid DS;
a post production sound workflow from Media Composer to Pro Tools to the
mix stage; FilmScribe(TM), which translates an edited movie into its
finished product; ScriptSync(R), which is a unique tool linking a script
with film dailies; Avid FX; AudioSuite(TM); the best collaborative tools
that link multiple editors on a single project; and the continually
improving, most user friendly, and adaptable interface in the industry."

"We're honored to receive this recognition from ACE, whose members are
among the best storytellers in the business, and never cease to amaze
audiences with some of the most watched and most loved media in the
world," said Kirk Arnold, EVP Customer Operations at Avid. "One of our
long-standing principles is to deliver products and solutions that help
our customers achieve their creative vision, however they define it. We
are proud of our close relationship with ACE and will continue striving
to earn the ongoing trust and support of this important community."

For more information about ACE, please visit:
WWW.AMERICANCINEMAEDITORS.COM. For more information about the
award-winning Avid Media Composer, please visit:
WWW.AVID.COM/MEDIACOMPOSER.

ABOUT AMERICAN CINEMA EDITORS

AMERICAN CINEMA EDITORS (ACE) is an honorary society of motion picture
editors founded in 1950. Film editors are voted into membership on the
basis of their professional achievements, their dedication to the
education of others and their commitment to the craft of editing.

The objectives and purposes of the AMERICAN CINEMA EDITORS are to advance
the art and science of the editing profession; to increase the
entertainment value of motion pictures by attaining artistic pre-eminence
and scientific achievement in the creative art of editing; to bring into
close alliance those editors who desire to advance the prestige and
dignity of the editing profession.

ACE produces several annual events including EditFest (a weekend editing
festival in the summer), Invisible Art/Visible Artists (annual panel of
Oscar(R) nominated editors), and the ACE Eddie Awards, now in its 60th
year, recognizing outstanding editing in nine categories of film,
television and documentaries. The organization publishes a quarterly
magazine, CinemaEditor, highlighting the art, craft and business of
editing and editors.

ABOUT AVID

Avid creates the digital audio and video technology used to make the most
listened to, most watched and most loved media in the world -- from the
most prestigious and award-winning feature films, music recordings,
television shows, live concert tours and news broadcasts, to music and
movies made at home. Some of Avid's most influential and pioneering
solutions include Media Composer(R), Pro Tools(R), Avid Unity(TM),
Interplay(R), Oxygen 8, Sibelius(R) and Pinnacle Studio(TM). For more
information about Avid solutions and services, visit www.avid.com,
del.icio.us, Flickr, Twitter and YouTube; connect with Avid on Facebook;
or subscribe to Avid Industry Buzz.

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