Holly Madison to be 'Guest' Octagon Girl for UFC(R) 100 This Saturday Night

'GIRLS NEXT DOOR AND DANCING WITH THE STARS BEAUTY MAKES STAR TURN-LITERALLY-
AROUND THE OCTAGON AT BIGGEST UFC EVENT IN HISTORY!

LAS VEGAS, July 7 /PRNewswire/ -- Already in Las Vegas for her newly-premiered
and well-received production at Planet Hollywood called "Peep Show", Holly
Madison expressed interest at a recent Ultimate Fighting Championship event
that she wanted to take a spin around the Octagon(R) for UFC(R) 100 this
Saturday night. The fight card, taking place at Mandalay Bay, is expected by
every measure to be the biggest event in the Ultimate Fighting
Championship's(R) history with a unified heavyweight title on the line between
Brock Lesnar versus Frank Mir and a welterweight championship fight between
Georges "Rush" St-Pierre and #1 contender Thiago "Pitbull" Alves.

Holly Madison joins the lovely posse of Octagon Girls(TM) known to their UFC
fans as Arianny Celeste, Edith Labelle and Logan Stanton. "It's been a dream
of mine since becoming a fan of the UFC and watching the incredible
athleticism of the fighters, to do the honors of being an Octagon Girl for a
night," said Madison.

"UFC 100 marks the biggest event in the history of our company, so it's the
perfect time to bring in the Ultimate Octagon Girl, Holly Madison. Not only is
Holly one of the world's most beautiful women, but she is a huge fan and
supporter of the UFC, and we're looking forward to having her with us on July
11th," said Dana White, the president of the UFC.

UFC 100 takes place this Saturday, July 11 live from the Mandalay Bay Events
Center in Las Vegas. The sold out event is available live on Pay-Per-View
starting at 10pm ET/7pm PT. Fans may also see Holly LIVE on www.UFC.com/BK

About The Ultimate Fighting Championship(R)
The Ultimate Fighting Championship(R) is the world's leading professional
mixed martial arts organization and offers the premier series of MMA sports
events. Owned and operated by Zuffa(TM), LLC, and headquartered in Las Vegas,
Nev., UFC(R) produces over twelve live pay-per-view events annually that are
distributed residentially through North American cable and satellite providers
including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, BellTV,
SaskTel Max(TM), Shaw Pay-Per-View, Viewers Choice, and WOWOW in Japan, and
Premiere Combate and SporTV in Brazil, and via the Internet worldwide on
Yahoo! Sports, and commercially through Joe Hand Promotions in the U.S. and
Canadastar in Canada. In addition to its North American distribution, UFC
programming is distributed in over 100 countries and territories throughout
the world.

Ultimate Fighting Championship(R), Ultimate Fighting(R), UFC(R), The Ultimate
Fighter(R), Submission(R), As Real As It Gets(R), Zuffa(R) , The Octagon(TM)
and the eight-sided competition mat and cage design are registered trademarks,
registered service marks, trademarks, trade dress and/or service marks owned
exclusively by Zuffa, LLC and licensed to its affiliated entities and other
licensees in the United States and other jurisdictions. All other marks
referenced herein may be the property of Zuffa, LLC, its affiliates or other
respective owners.

SOURCE Ultimate Fighting Championship

United States, Jennifer Wenk, Director UFC Public Relations, +1-702-221-4790,
cell, +1-702-635-0995, jwenk@ufc.com