New InterAction Software from LexisNexis Uncovers "Hidden" Relationships That Drive Profitability

InterAction IQ Pinpoints Relevant but Underutilised Contacts and Automatically
Integrates Them into a User`s CRM Workflow for Better Business Development
LONDON--(Business Wire)--
LexisNexis (www.lexisnexis.com), a leading global provider of content-enabled
workflow solutions, today announced the global launch of InterAction IQ, a new
tool that mines multiple communication touch points within a law firm or
corporation to identify new or underutilised professional relationships. By
providing a more clear, complete and actionable set of contact information, the
technology improves business development activities for users.

For businesses already deploying InterAction CRM software, the new InterAction
IQ technology analyses relationship patterns based on the frequency and timing
of contact across multiple communication platforms such as meeting invites, the
"to" and "from" lines in email, calendar listings, phone call activities and
event schedules. The system smoothly matches a user`s workflow by adding newly
uncovered contact records - without manual data entry - into the InterAction
database. InterAction IQ also assigns a strength-of-relationship score to
existing and newly uncovered relationships and makes each contact`s strength
indicator visible to all of the firm`s InterAction users.

"The professional services industry globally is at a critical juncture, and the
need to strategically understand business development has never been more
important," said Bill Wilshire, vice president and managing director of
CRM/Analytics Solutions at LexisNexis. "InterAction IQ enables firm management
to pinpoint key relationships and make better tactical and strategic decisions
about how they manage those relationships."

"The difference between profitability and un-profitability can hinge on how
firms identify, track and manage key relationships that are critical to business
development," said Darryl Cross, Vice President, Client Profitability for
LexisNexis. "In a year when a few percentage points either way can mean the
difference between growth and layoffs, firms cannot afford to just leave
business on the table. They need a solution that pinpoints who, how, when, and
at what level relationships are created before competitors gain that advantage."

About LexisNexis

LexisNexis (www.lexisnexis.com) is a leading global provider of content-enabled
workflow solutions designed specifically for professionals in the legal, risk
management, corporate, government, law enforcement, accounting and academic
markets. LexisNexis originally pioneered online information with its Lexis and
Nexis services. A member of Reed Elsevier (NYSE: ENL)(NYSE: RUK)
(www.reedelsevier.com), LexisNexis serves customers in more than 100 countries
with 18,000 employees worldwide.

About LexisNexis InterAction

Since 1993, InterAction software has been a leading solution in legal and
professional services markets to consolidate company-wide contacts into one
comprehensive database that seamlessly integrates with multiple software
programs, in particular Microsoft Outlook. In the U.S. specifically, InterAction
software is preferred by 80 percent of the AMLAW 100 making it an industry
leader for relationship intelligence and CRM. Within the United Kingdom,
InterAction software is preferred by 46 percent of the top 100 U.K. law firms,
according to Legal Technology Insider.

InterAction software transforms internal knowledge into relationship
intelligence through a four-step process of relationship discovery, relationship
management, marketing automation, and knowledge delivery. Relationship
intelligence represents internal, proprietary knowledge inaccessible to the
outside world which can be used to uncover client needs to assist in new
business development and to enhance client service. For more information, visit
http://www.lexisnexis.com/interaction.

LexisNexis
Laura Gulliver, +44 (0)207 347 3736
laura.gulliver@lexisnexis.com

Copyright Business Wire 2009