TechSpot and PhoneDog Join NetShelter Technology Media, World's Largest Tech Media Network
* Reuters is not responsible for the content in this press release.
SAN FRANCISCO, CA, Jul 07 (MARKET WIRE) --
NetShelter Technology Media, the world's largest technology media
network, today announced that two of its five audience channels, IT and
Mobile, have reached record size. With the addition of TechSpot.com and
Petri.co.il, the IT Channel now reaches 13 million unique visitors and
with the addition of phonedog.com to the NetShelter portfolio, its Mobile
Channel has grown to a record 21 million unique visitors according to
comScore.
With some 1.2 million worldwide unique users, TechSpot.com, which moves to
NetShelter from CNET's partner network, has become a bookmark particularly
among IT decision makers and tech enthusiasts.
"For once we feel we are dealing with an in-house advertising sales and
marketing team that caters to our specific needs and those of our
readers," says Julio Franco, Executive Editor of TechSpot.com. "We are
excited to join NetShelter as the most prominent network of
independently-owned technology publications -- they are a perfect fit for
TechSpot."
Petri.co.il is a frequently referenced knowledgebase covering topics
related to Windows Server 2008, Vista, Microsoft Server Networking,
Exchange Server, Active Directory, Cisco Switching and Routing, VMware
Virtualization among others.
Like TechSpot, PhoneDog comes over from CNET's network to NetShelter. The
site's deep well of news, reviews, and videos has attracted an
extraordinarily engaged audience of nearly 510,000 unique users worldwide
who consume an average of 5.2 pages per visit.
"PhoneDog is proud to join NetShelter's extensive portfolio of mobile
media publishers," says Tom Klein, the company's President/Co-Founder.
"Their depth and focus has made our niche sites the most popular
destination for key B2B and B2C technology decision makers," says Peyman
Nilforoush, NetShelter's co-founder and CEO. "This has resulted in
NetShelter not only reaching the largest tech audience on the internet
with the highest composition of key buyers, but also the most engaged
visitors. We are pleased to continue our extraordinary audience growth
with the latest additions."
Visitors to NetShelter's portfolio of more than 150 tech sites are more
engaged with its independently owned and operated sites than on CNET by
every possible metric* including average minutes per visitor (7.4 vs.
4.2), average pages per visitor (11 vs. 6), total minutes (669 million vs.
311 million) and total pages views (1,027 million vs. 405 million).
NetShelter Technology Media (www.netshelter.net) reaches more than 90
million monthly unique visitors, the largest online technology audience in
the world. It partners with more than 15o of the top independent voices in
the technology industry to offer highly innovative marketing solutions to
top tech brands. With its publishing partners, it helps leading marketers
and interactive advertising agencies reach and engage with key tech buyers
in five major sectors, notably consumer electronics, mobile, IS/IT , web
developers, and gaming. Through its Open Media Platform
(http://findarticles.com/p/articles/mi_pwwi/is_200812/ai_n31047095/) it
helps marketers who want to target contextually relevant sites, integrate
their messaging into the fabric of those sites and engage customers in
deep, ongoing discussions.
Headquartered in San Francisco with offices in New York, Toronto, and the
United Kingdom, NetShelter Technology Media is backed by venture funding
from Rho, GrowthWorks, and JLA Ventures.
*May 2009 comScore
George H. Simpson Communications
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