Atlantic Theater Company Partners with eWayDirect, Inc., for its eMarketing and Social Networking Needs

TheAtlantic Theater Company chooses eWayDirect`s integrated emarketing platform
to improve its emarketing strategy and results
SOUTHPORT, Conn.--(Business Wire)--
The Atlantic Theater Company has chosen to partner with eWayDirect to develop
and implement an innovative emarketing strategy providing multiple customer
touchpoints as subscribers and donors interact with the theater company.

"I`m very excited to partner with eWayDirect on our emarketing initiatives,"
says Ryan Pointer, marketing director of the Atlantic Theater Company. "The
tools they provide will allow the Atlantic to engage with our patrons like never
before. We`ll not only be increasing sales, but also developing new ways to keep
the conversation going with customers well after they leave the theater."

Marty Donner, eWayDirect`s CRO, agrees. "The tools we offer will enable the
theater to engage with customers on many different levels," he says. "Our unique
platform combines best-in-class email functionality with multiple tools at one
low price-a perfect solution for optimizing revenue and holding down costs. The
Atlantic Theater is a great partner, as it`s clearly focused on building a
long-term relationship with new customers and maintaining that relationship with
current ones."

Since its inception, Atlantic has produced more than 100 plays, including the
Tony Award winning productions of Spring Awakening and The Beauty Queen of
Leenane as well as The Lieutenant of Inishmore by Martin McDonagh, David Mamet's
adaptation of The Voysey Inheritance by Harley Granville Barker, David Mamet's
Romance, Joe Penhall's Blue/Orange, Dublin Carol by Conor McPherson, Woody
Allen's Writer's Block, the revival of Hobson's Choice, the revivals of American
Buffalo and Edmond by David Mamet, Dangerous Corner by J.B. Priestley, adapted
and directed by David Mamet, The Cider House Rules, adapted by Peter Parnell,
Celebration & The Room and The Hothouse, by Harold Pinter, Mojo by Jez
Butterworth, the New York premieres of Howard Korder's Boys' Life and The Lights
at Lincoln Center Theater, Kevin Heelan's Distant Fires, Quincy Long's The Joy
of Going Somewhere Definite and Shaker Heights, Tom Donaghy's Minutes From The
Blue Route, Edwin Sánchez' Trafficking in Broken Hearts, and Missing Persons by
Craig Lucas.

About The Atlantic Theater Company:

The Atlantic Theater Company is an award-winning Off-Broadway theater producing
great plays simply and truthfully utilizing an artistic ensemble. Founded in
1985 by David Mamet and William H. Macy, Atlantic believes that the story of a
play and the intent of its playwright are at the core of the creative process.
The plays in the Atlantic repertory, from both new and established playwrights,
are boldly interpreted by today's finest theater artists and resonate with
contemporary audiences. Producing great plays is only half of Atlantic's
mission: the Atlantic Acting School, founded in 1983, operates as both a private
conservatory and an undergraduate program in conjunction with New York
University. For more information about the Atlantic Theater Company, visit
http://www.atlantictheater.org.

About eWayDirect, Inc.:

eWayDirect, Inc. is the only emarketing service provider that integrates-on one
platform-email marketing, social media, website reengagement, and widgets, as
well as being a market leader in search engine marketing. For more information
about eWayDirect, visit http://www.ewaydirect.com.

SSPR
Press Contact:
Belinda Banks, 609 750 9110
Belinda@sspr.com

Copyright Business Wire 2009