STRATEGY ANALYTICS: Apple iPhone "Wake Up Call" for Cell Phone Manufacturers to Focus on User Experience

Integrating into Business Processes Remains Difficult
BOSTON--(Business Wire)--
The Strategy Analytics Wireless Device Lab report, "Device OEMs Focus on User
Experience: The Devil is in the Details," shows that while some cell phone
manufacturers professed to always having a user-focused approach, others
admitted that the Apple iPhone was "a wake up call" to increase their focus on
the user experience.

"In interviews with leading cell phone makers, Strategy Analytics found that
this has caused some cell phone makers to restructure their organization,"
commented Chris Schreiner, Senior User Experience Analyst at Strategy Analytics.
"Those that adapted more quickly continue to reap the benefits, while the others
struggle to catch up."

Kevin Nolan, Vice President of the Strategy Analytics User Experience Practice,
added, "All cell phone makers still face several challenges to implementing this
focus on user experience, including implementing cohesive internal processes to
design and develop a holistic experience."

About Strategy Analytics

Strategy Analytics, Inc offers high frequency market intelligence on Automotive
Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless
Products & Systems, and Virtual Worlds. Headquartered in Boston, MA, with
offices on five continents, Strategy Analytics works with clients through annual
multi-client services, management team workshops and custom consulting
engagements. For more information, please visit www.strategyanalytics.com

US Contact:
Strategy Analytics
Chris Schreiner, 716-714-5333
cschreiner@strategyanalytics.com
or
European Contact:
Kevin Nolan, +44(0) 1908 423 609
knolan@strategyanalytics.com

Copyright Business Wire 2009