Fresh & Easy Takes Home 29 More Awards for its Exclusive Wines

Grocer's wine range now boasts over 80 awards, the majority retailing for
under $10

EL SEGUNDO, Calif., July 7 /PRNewswire/ -- Fresh & Easy Neighborhood Market
recently won 29 awards at the Los Angeles International Wine Competition
(www.lawinecomp.com) and the San Francisco International Wine Competition
(www.sfwinecomp.com) for its exclusive wines.

Nearly 60 of the 170 wines offered at Fresh & Easy are exclusive to the
company with the majority of these retailing for less than $10. The company
has now won over 80 awards for these exclusive wines, which are blended with
the help of a Master of Wine.

"We are honored to have received these awards from such prestigious
competitions," said Karen Fletcher, category manager of wine and beer for
Fresh & Easy. "Having strong relationships with our wineries helps us create
high-quality wines that can be offered at incredible prices."

Nearly 4,000 wines from around the globe competed in the 2009 Los Angeles
International Wine & Spirits Competition earlier this month. Fresh & Easy's
wines won three gold, eight silver and two bronze medals. The company's
popular New Zealand Pinot Noir took home the gold along with the La Parra Loca
Tempranillo Shiraz.

The San Francisco International Wine Competition is one of the largest, most
influential wine competitions in America. A panel of nationally recognized
wine experts judged the competition and awarded Fresh & Easy's wines 16
medals. The company took home one gold, two silver, and 11 bronze medals in
addition to its double-gold award winning Rene Florancy Premier Cru Champagne
and Montcadi Rose Cava.

Since opening the first Fresh & Easy store a year and a half ago, the wine and
beer range has been very popular among customers. Based on customer feedback,
25 new wines, exclusive to Fresh & Easy, are being introduced over the summer
to offer even more choices.

About Fresh & Easy Neighborhood Market
At roughly 10,000 square feet, Fresh & Easy markets are smaller than the
typical supermarket to give customers a faster, easier shopping experience. In
addition to fresh, high-quality prepared meals and produce, Fresh & Easy
offers everyone's favorite national brand products and household items, all at
budget prices. All Fresh & Easy brand products contain no artificial flavors
or colors, no added trans fats and only use preservatives when absolutely
necessary.

Fresh & Easy's wine range offers national brands along with exclusive blends
that come from all over the world. Customers can choose from wines crafted in
California, Washington, Italy, Spain, Australia and France to name a few.

More information regarding Fresh & Easy Neighborhood Market can be found at
www.freshandeasy.com.

SOURCE Fresh & Easy Neighborhood Market

Lindsay Stephenson, +1-310-404-6284, for Fresh & Easy Neighborhood Market