Mothercare Turns to STEP MDM to Support Online Growth

Stibo Systems master data software to manage product information for Mothercare
and Early Learning Centre online
SWINDON, United Kingdom & ATLANTA--(Business Wire)--
Stibo Systems, a master data management software company, announced today that
Mothercare has selected the STEP Master Data Management (MDM) platform to manage
all product information across the fast-growing Mothercare.com and Early
Learning Centre websites.

"The fast and continued growth of our online business has meant we have a large
amount of product data to manage and absolutely no room for inconsistencies,"
said Vic Watson, Head of Direct IT at Mothercare. "Stibo is the right company to
help us provide consistent and accurate data to ensure the continued growth of
our online business."

"STEP should make some big improvements to Mothercare`s PIM processes, leaving
the IT and marketing teams to concentrate on providing the best possible service
to its online customers," said Roger Twigg, sales director UK at Stibo Systems.
"Product Information Management is a complex task, especially for retailers like
Mothercare and the Early Learning Centre, which sell such a wide range of
products. When it comes to selling goods for babies and children, there really
is no room for error."

About STEP

STEP is a critical component for companies that are improving their business
processes and shortening time to market by pursuing a master data strategy. STEP
is a unique combination of Master Data Management (MDM), Product Information
Management (PIM), Digital Asset Management (DAM), and Multichannel Enterprise
Publishing in one single platform with unified user interfaces to provide
complete control over your information supply chain. By combining multiple
enterprise tools into one seamless application, STEP enables businesses to
manage the entire product information lifecycle - including:

* Aggregating raw master data and digital assets from trading partners and
disparate sources
* Enriching and governing the data and assets in a central repository
* Making consistent data and assets seamlessly available throughout the
enterprise
* Publishing approved data to procurement, supply chain, logistics, marketing,
merchandising, sales, distribution and support channels
* Delivering approved e-catalogs of data and assets to trading partners and data
pools

Industry-leading language management and versioning capabilities make STEP an
optimal solution for global manufacturers, distributors, retailers and service
organizations.

About Stibo Systems

Stibo Systems helps companies of all sizes manage master data to reduce costs,
improve time to market and comply with regulatory requirements by providing
solutions to gather, manage, publish and share product information and digital
assets efficiently.

With global operations in the United Kingdom, the United States, Germany,
Denmark, India and Singapore, it is part of the privately held Stibo A/S group
of companies.

Stibo Systems` customers include GE, Sony, Siemens, Fujitsu, Harbor Freight
Tools, Premier Farnell, Millipore, Conrad Electronic, RS Components, MSC
Industrial Supply Company, Patterson Companies, Thomas Cook, Henry Schein,
Figleaves.com, and many others.

Stibo Systems
Press Contact
Fiona O`Sullivan, +44 (0)1793 500648
moreinfo@stibo.com

Copyright Business Wire 2009