Barilla(R) and Celebrity Fitness Coach Bob Greene Challenge Americans to Discover...

Barilla(R) and Celebrity Fitness Coach Bob Greene Challenge Americans to
Discover the Great Taste of Whole Grain

CHICAGO, July 7 /PRNewswire/ -- Finding a simple way to eat healthier without
sacrificing taste just got easier. With the Barilla "That's Whole Grain?"
Taste Challenge, pasta lovers are invited to discover the great taste of
Barilla Whole Grain. From now until December 31, 2009, anyone who tries and is
not completely satisfied with Barilla Whole Grain will receive a free box of
their favorite regular Barilla pasta.

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While the health benefits of whole grains have been widely documented, taste
and texture often have been barriers to regular nutritious dining. In
response, Barilla created its whole grain line of pasta -- a 51 percent whole
wheat blend that provides three times the fiber of traditional pasta and the
great taste and texture expected from Italy's # 1 Brand of Pasta. Now with the
Barilla "That's Whole Grain?" Taste Challenge, there's a simple way to
discover that whole grains can be incredibly delicious.

"As part of the Best Life Diet, I try to share foods that are not only healthy
but also taste great," says celebrity fitness coach Bob Greene. "Barilla Whole
Grain makes eating nutritious whole grains a pleasure. It's delicious and
provides the health benefits of whole grains. I believe in this pasta, and now
Barilla, with the "That's Whole Grain?" Taste Challenge, is willing to
guarantee that you will too."

To participate in the challenge, simply purchase a box of Barilla Whole Grain.
Consumers who are not completely satisfied can receive a free box of their
favorite regular Barilla pasta by submitting a completed redemption form,
original store receipt and original UPC symbol. For easy-to-make recipes,
nutritional information and challenge rules visit
www.TryBarillaWholeGrain.com.

In addition, visitors will receive exclusive healthy living and eating tips
from Bob Greene, including:
-- I recommend three to five servings of whole grains daily. This is easy
when you enjoy foods that taste delicious like Barilla Whole Grain
pasta. With Barilla Whole Grain, you can introduce healthier
fiber-rich
foods into your diet and get the most out of your meals.

-- We all know that incorporating fruits, vegetables and whole grains are
a
big part of healthy eating, but variety of color, flavor and texture
are
important too. Try mixing up your meals with different vegetables and
legumes.

-- Physical activity and proper nutrition go hand in hand. Regular
exercise
and eating lots of fruits, vegetables and foods rich in whole grains,
like Barilla Whole Grain Pasta, are a great way to boost your overall
wellness.

"At Barilla, we take great care to develop better-for-you pastas that not only
provide the benefits of healthy eating but also deliver the great taste and
quality you have come to expect from Italy's # 1 Brand of Pasta," said Kirk
Trofholz, President, Barilla America, Inc. "We are confident that people will
embrace Barilla Whole Grain as a delicious and nutritious way to incorporate
whole grains into their mealtime."

Offered in six shapes -- Rotini, Penne, Medium Shells, Linguine, Spaghetti and
Thin Spaghetti -- Barilla Whole Grain is available nationwide."

About the Barilla Group
Barilla, originally established in 1877 as a bread and pasta shop in Parma, is
today one of the top Italian food groups: a leader in the pasta business
worldwide, in the pasta sauces business in continental Europe, in the bakery
products business in Italy and in the crispbread business in Scandinavia.

Barilla owns 53 production facilities (13 in Italy and 40 outside Italy) and
exports to more than 125 countries. Every year more than 2,700,000 tons of
food products, with the brands Barilla, Mulino Bianco, Voiello, Pavesi, Wasa,
Harry's (France, Spain and Russia), Lieken Urkorn, Golden Toast and Kamps
(Germany), Alixir, Academia Barilla, Misko (Greece), Filiz (Turkey), Yemina
and Vesta (Mexico), are featured on dining tables the world over.

By respecting its own traditional principles and values, which still feel
current today, by considering employees a fundamental asset and by developing
leading-edge production systems, Barilla has become one of the world's most
esteemed food companies, and one that is recognized worldwide as a symbol of
Italian know-how.

For more information: www.barillagroup.com / www.barillaus.com

Contact:
Mohammed Dieye
(212) 704-8298
mohammed.dieye@edelman.com

SOURCE Barilla

Mohammed Dieye for Barilla, +1-212-704-8298, mohammed.dieye@edelman.com