"Asset Allocation for Dummies" Picked for Color of Money Book Club, July, by Michelle Singletary

* Reuters is not responsible for the content in this press release.

Tue Jul 7, 2009 2:02pm EDT 

  MADISON, NJ, Jul 07 (MARKET WIRE) -- 
Many investors know they should use asset allocation, but don't because
it can be intimidating, nationally syndicated personal finance columnist
Michelle Singletary writes in her July 5 column.

    "Asset Allocation for Dummies" (Wiley), Singletary's pick for the Color of
Money Book Club for July, makes it far less intimidating.

    "Jerry A. Miccolis, a certified financial planner and co-owner of Brinton
Eaton Wealth Advisors in Madison, N.J., and his co-author, Dorianne R.
Perrucci, a financial journalist, have done their best to simplify this
investment strategy," Singletary writes.

    Asset allocation requires diversifying, but randomly investing in many
things doesn't count, she points out.

    "Simply choosing one of everything from your employer's 401(k) investment
menu can be dangerous," Miccolis told Singletary. "It's akin to making a
cake by throwing in everything you happen to see in the pantry. This would
likely make for a pretty unappetizing cake."

    The book covers "weighing risk and return, why you need to rebalance your
portfolio, alternative investments such as commodities and real estate,
and how taxes affect your choices," Singletary writes. "Don't skip the
part on 10 common asset-allocation mistakes.

    A live online discussion will be led by Singletary at noon, EDT, July 30
at www.washingtonpost.com/discussions. Miccolis and Perrucci will be
available to answer questions about asset allocation.

    The full column can be read at
http://www.washingtonpost.com/wp-dyn/content/article/2009/07/03/AR2009070302721_
f.html.

    Singletary is a nationally syndicated columnist for The Washington Post.
Her column, "The Color of Money" is an award-winning column, which is now
carried in about 120 newspapers. For a chance to win a copy of "Asset
Allocation for Dummies" send an e-mail to colorofmoney@washpost.com.
Please include your name and address.

    Asset Allocation for Dummies(R) can be ordered through Brinton Eaton's
homepage, www.brintoneaton.com.

    Brinton Eaton Wealth Advisors, Madison, N.J., provides integrated
financial planning, tax strategy, and investment management services to
individuals and institutions throughout the United States. Founded in
1988, the full-service, fee-only wealth management firm is a Registered
Investment Advisor with the Securities and Exchange Commission. Miccolis,
CFP(R), CFA(R), is a co-owner of the firm.

    

Contact:
Jerry Miccolis
Brinton Eaton
973-984-3352
miccolis@brintoneaton.com

Henry Stimpson
Stimpson Communications
508-647-0705
Henry@StimpsonCommunications.com

Copyright 2009, Market Wire, All rights reserved.

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