Canadian Direct Seller's Association Presents 2009 'Make a Difference Award' to Vector Marketing Canada

CALGARY, AB, Jul 07 (MARKET WIRE) --
Vector Marketing Canada, the Canadian direct sales division of Cutco
Cutlery Corporation, has been presented with the Canadian Direct Seller's
Association's 2009 Make a Difference Award. The award was presented at the
Canada Direct Seller's Association Annual Conference held June 7 - 10 in
Niagara Falls, Ontario.

Vector Marketing Canada received the award in recognition of its
contributions to the Children's Wish Foundation of Canada.

The award is the result of a partnership between Vector Marketing Canada
and the Haskayne School of Business at the University of Calgary, where
Dr. Derek Hassay developed the "Selling Smiles 101" program to provide
his students with real-world sales experience. The product of this unique
partnership not only enables students to apply classroom concepts to the
real world by selling Cutco, it also gives them the opportunity to
fundraise for the Children's Wish Foundation.

Since the Selling Smiles program began 4 years ago, Vector Marketing
Canada and Professor Derek Hassay's students have raised more than
$100,000 for the Children's Wish Foundation of Canada.

"It is a privilege and honour to receive this prestigious award," said
Rhancha Connell, sales promotion Manager for Vector Marketing Canada. "The
Selling Smiles program is a wonderful program developed by Dr. Derek
Hassay. Vector is proud to work with him and create magic for his students
as well as for the wish recipients.

"Making dreams come true is a powerful motivating force," continued
Connell. "The students, as well as the wish family, are positively
affected. Our dream is to take this program to as many colleges and
universities across Canada as we can. I know the best is yet to come!"

Vector Marketing Canada division manager Angie Macdougall visits the
classroom several times during each semester the class is offered to
mentor the sales management students.

"The Selling Smiles 101 program has become a huge success because of the
passion and commitment that Vector Marketing's staff and management have
shown for the program," said Dr. Hassay. "Backed by Cutco's phenomenal
products and the tireless efforts of Vector's compassionate and dedicated
reps and executives, this program has and will continue to make a
significant difference in communities across Canada and the United
States."

Cutco Cutlery, based in Olean, New York, is the largest kitchen cutlery
manufacturer in North America. Founded 60 years ago, Cutco sells its
products through a network of college students in Canada and the United
States. Vector Marketing offers a sales training program that teaches
students a wide range of skills, including time management, presentation,
lead generation, customer service and how to work in a
commission-structured environment.

To learn more about the Selling Smiles Program, contact Vector Marketing
Canada Campus Relations Manager Sherri Dickie at sdickie@cutco.com.

About Children's Wish Foundation of Canada

The Children's Wish Foundation of Canada is dedicated to fulfilling a
favorite wish for children diagnosed with a high-risk, life-threatening
illness. The Foundation is the only all-Canadian organization with offices
from coast-to-coast, granting wishes for these special children. This year
marks 25 years and 15,000 wishes for the Foundation. To contact The
Children's Wish Foundation of Canada, call 1-800-267-9474 or visit
www.childrenswish.ca.

About the Make a Difference Award

The Make a Difference Award honours companies whose community service
efforts have made a profound difference in their communities across
Canada. Some of the criteria for this honour include consideration of the
level of involvement in the community, the effort relative to the size of
the company and the company's vision and motivation.

Contact info:
David Reeves
561-391-8717
dreeves@reevespr.com

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