Peet's Coffee & Tea, Inc. to Present at Oppenheimer 9th Annual Consumer, Gaming,...

Peet's Coffee & Tea, Inc. to Present at Oppenheimer 9th Annual Consumer,
Gaming, Lodging & Leisure Conference

EMERYVILLE, Calif., July 7 /PRNewswire-FirstCall/ -- Peet's Coffee & Tea, Inc.
(Nasdaq: PEET), the premier specialty coffee and tea company in the U.S.,
today announced that it will present at the Oppenheimer 9th Annual Consumer,
Gaming, Lodging & Leisure Conference at 3:20 p.m. ET on Wednesday, July 15 at
the Four Seasons Hotel in Boston.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070606/AQW139LOGO)

Peet's presentation will be broadcast live with audio and can be accessed on
Peet's website at http://investor.peets.com/events.cfm. To access the live
webcast, please go to the website beforehand to download and install any
necessary audio software. A replay of the webcast can be accessed
approximately one hour after the conclusion of the presentation and will
remain on www.peets.com for 90 days after the scheduled conference.

ABOUT PEET'S COFFEE & TEA, INC.
Peet's Coffee & Tea, Inc., (PEET), is the premier specialty coffee and tea
company in the United States. Peet's buys the highest quality beans in the
world, artisan roasts every bean by hand to order, and delivers all of its
coffee quickly for superior freshness no matter where it is sold. Founded in
1966 in Berkeley, Calif. by Alfred Peet, who is widely recognized as the
grandfather of specialty coffee in the U.S., Peet's has a rapidly growing,
passionate customer following that seeks out Peet's coffees wherever they go.
Peet's is committed to strategically growing its business through many
channels without compromising the extraordinary quality of its coffee. For
more information about Peet's Coffee & Tea, Inc. visit www.peets.com.

SOURCE Peet's Coffee & Tea, Inc.

Melanie Vuynovich of Double Forte, +1-415-848-8122,
mvuynovich@double-forte.com, for Peet's Coffee & Tea, Inc.