Alessi Promotes 'Made in Italy'

NEW YORK, July 7 /PRNewswire/ -- Alessi, a leading Italian company known for
innovative tabletop design, will be conducting a "Made in Italy" stainless
steel promotion during the months of June and July (June 1 - July 31, 2009) at
their Alessi stores in New York-Soho and Madison, Chicago and San Francisco.

During the months of June and July 2009, customers at Alessi stores will be
able to receive 20% off of a selection of stainless steel products. The
promotion features some of Alessi's top-sellers world wide; such iconic
designs include the Mediterraneo fruit basket which originally retails for
$155 and is now $124, the Cactus! fruit basket which originally retails for
$107 and now retails at $86 and the famous Michael Graves Kettle which
originally retails for $169 and now retails for $135.

Please visit one of the stores to see what "Made in Italy" is all about:

Alessi Soho-NY : 130 Greene St
Alessi Madison-NY : 30 East 60th St.
Alessi Chicago : 611 N. State St
Alessi San Francisco : 424 Sutter St.
Alessi Los Angeles: 301 N. Robertson Blvd.
Alessi Phoenix: 5355 E. High St. Suite 133
All participating retailers (for a list please visit www.alessi.com)

About Alessi
With a vast product line that includes everything from an iconic, whistling
teakettle to a designer flyswatter, the Alessi company, founded in 1921 by
Giovanni Alessi, has long been at the forefront of innovative and inspired
product design. The company has created a dynasty out of not only offering
products geared towards the mainstream - serving trays and everyday cutlery
among them - but by also creating some of the most celebrated cult objects of
our time.

For more information, please visit www.alessi.com.

SOURCE Alessi

Sarah Sanzari, +1-212-353-1383, or Sarah@bdeonline.biz, or Brianna Firestone,
+1-347-237-6336, or Brianna@bdeonline.biz, both of BDE for Alessi