Diageo's DRINKiQ.com Honored as Most Outstanding Health & Wellness Site by International...

Diageo's DRINKiQ.com Honored as Most Outstanding Health & Wellness Site by
International Academy of the Visual Arts
Innovative Responsible Drinking Web Site Wins Communicator Award And Runner-Up
in Education Category

NORWALK, Conn., July 7 /PRNewswire-FirstCall/ -- DRINKiQ.com, Diageo's cutting
edge responsible drinking web site, was presented with The Communicator Award
as the Most Outstanding Health and Wellness web site by the International
Academy of the Visual Arts. The site was also named runner-up in the
Education Category. Now in its 15th year, The Communicator Awards program
honors creative excellence for communications professionals. The program is
sanctioned by the International Academy of the Visual Arts and is judged by
leading professionals from media, communications, advertising, creative and
marketing firms.

Guy L. Smith, Executive Vice President of Diageo, said: "DRINKiQ.com's design
and features make it a truly comprehensive and dynamic web site that provides
visitors with all the resources they need to learn about responsible drinking
in a creative and unique way. It is an honor to be recognized by the IAVA for
DRINKiQ.com, which further demonstrates our unwavering commitment to
responsible drinking."

Smith also credited Carolyn Panzer, Diageo's Global Director, Alcohol and
Responsibility, who spearheaded the creation of the site, with the
groundbreaking approach DRINKiQ.com brings to generating awareness around
responsible drinking on the Internet. "With its unique design, DRINKiQ.com
will undoubtedly change the way serious stakeholders work together to address
the common goal of encouraging the responsible enjoyment of alcohol among
adults age 21 and older, reducing drunk driving and underage drinking, and
providing meaningful information about reducing alcohol abuse," Smith said.

DRINKiQ.com offers content specific to Australia, Canada, China, Great
Britain, Ireland, Jamaica, Russia, South Africa, and Spain, and recently
launched a US-based Spanish language site. The site will soon offer content
specifically for India, Kenya, Uganda, Taiwan, Singapore, Colombia, Venezuela,
and Brazil.

DRINKiQ.com brings a distinct approach to compiling resources on responsible
drinking and other alcohol-related issues from a range of sources, including
government, industry and non-profit organizations. Interested parties also
have the opportunity to contribute constructive content on programs and
resources they've found useful in promoting responsible drinking. For example,
Diageo's DRINKiQ.com site contains videos and program notes about a wide range
of responsible drinking topics from the Substance Abuse and Mental Health
Services Administration, the Responsible Hospitality Institute, and the
National Institute on Alcohol Abuse and Alcoholism.

DRINKiQ.com's content focuses on five key areas: Facts about alcohol; a
Resource Center that is filled with ready-to-use materials about best
practices in responsible drinking and tips on how parents can effectively talk
to their kids about alcohol; Diageo and its commitment to responsible
drinking; a showcase of Diageo's best responsible drinking initiatives from
around the world; and related links that serve as a comprehensive list of
global resources and organizations that will provide visitors with additional
information about responsible drinking.

Another noteworthy feature of DRINKiQ.com is the Responsibility Channel, which
provides user-generated content showcasing programs that help people make
responsible decisions about drinking or not drinking. Video testimonies are
contributed by an array of athletes and celebrities including, Antwaan Randle
El and James Thrash of the Washington Redskins, NASCAR driver Jamie McMurray,
John Ondrasik, the lead singer for Five for Fighting, and musician Josh Kelly
on behalf of RADD, which is the entertainment industry's voice for road
safety. Also, DRINKiQ.com, with its ease of use and navigation, provides
users with the ability to upload and contribute content in order to share
their own best practices for responsible drinking.

The site also includes useful information about alcohol from a range of
experts as well as detailed nutritional, allergen, and alcohol content
information about Diageo's products.

About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits, wines and
beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B,
Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and
Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the
world. The company is listed on both the New York Stock Exchange (DEO) and the
London Stock Exchange (DGE). For more information about Diageo, its people,
brands, and performance, visit us at Diageo.com. For our global resource that
promotes responsible drinking through the sharing of best practice tools,
information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

SOURCE Diageo

Zsoka McDonald, Diageo NA, +1-203-229-4730; or AJ Goodman, FD,
+1-212-850-5628