Breeze Through Your PC Experience With the New VAIO NW-series

LONDON, Jul 07 (MARKET WIRE) --

-- Easy and quick access to the Web without a full PC boot-up

-- HD entertainment made simple with HDMI output

-- Tactile and visual experience offer a sense of harmony

-- Built and packaged with the environment at its heart

Sony today announced the VAIO NW-series, a new line of notebook PC
designed for easy computing and entertainment at home or on the move.
"Quick Web Access" without a full PC boot-up and one cable connection to
an HDTV via HDMI(TM) are amongst its various easy features. Exquisitely
styled, this notebook computer discreetly and naturally blends into the
everyday setting harmoniously complementing your lifestyle.

Equally important to its design in relation to our surroundings is its
eco-friendliness. It meets the latest industry energy efficiency standard,
ENERGY STAR(R) 5.0, and its construction is carefully thought through to
keep the amount of waste low by using both recycled and recyclable
material in the body and packaging. The Sony VAIO NW11-series has an
impressive storage capacity of up to 500GB, making it ideal for
multimedia, and has 4GB memory, allowing rapid file access and easy
multi-tasking. Its 15.5" true 16:9 widescreen is stunning with Sony's
X-black LCD, which delivers vibrant colours and crystal sharp details.

Harmonious Design and Functions

When you open the VAIO NW notebook, you'll notice and appreciate the
unique and subtle textured surface applied across the cover and inside.
It's as if your fingers run across rippling water or a fine grain of
wood. The special visual and tactile experience continues with the
touchpad. Its translucency and fine dimples on the surface are
aesthetically appealing but also practical as it reduces friction and
makes it easier to keep the touchpad clean. Start typing and you'll find
it comfortable thanks to the well-spaced and responsive keys and the
ergonomic form and balance between the palm rest and the keyboard.

Above the keyboard, there is a set of handy functions. One of them is the
"WEB" button for quick access to the bespoke super-fast Internet browser.
At a touch of this button, you can get online in seconds without having to
fully boot up the PC. And it's not only the access but also the web
surfing experience that's speedy when using this dedicated web function
and browser. Another one-touch button is the "DISPLAY OFF" button. It
instantly turns off the screen, conserving energy, particularly when all
you want to do is listen to music on your VAIO.

The contours of the VAIO NW are soft and the footprint is smaller compared
to other models with the same screen size, making this notebook computer
compact and easy to carry. Initially available in two colours, silver and
brown, the tone is gentle and harmonious with the home environment. More
colours such as white will become available in fall.

Kind to the Environment

The one-touch "DISPLAY OFF" button and compliancy to the stringent ENERGY
STAR 5.0 standard are the most notable aspects of the VAIO NW-series
notebooks' environmental credentials. But in fact there's more to the NW's
green features: recycled plastics are used in some parts of the body,
packaging has been redesigned to be 25 percent less volume compared to the
carton of a 2008 15.4" model and the packaging itself is comprised of 98
percent recycled content. For a full list of VAIO NW-series' environmental
information, please go to the bottom of this press release.

HD Entertainment with Ease

There's more peace of mind that the Sony VAIO NW notebook offers. When
you want to watch or share content on a large HDTV screen, it has an
HDMI(TM) output so that you can easily connect to the TV with a single
cable that delivers both video and audio signals. This feature makes your
life easier and all the more fun particularly when enjoying HD content,
whether it's your HD home videos, HD photo slideshows or watching Blu-ray
Disc(TM) movies (model VGN-NW11Z).

The VAIO NW also comes with intuitive entertainment software applications.
Offerings include Picture Motion Browser -- a fully featured organizer to
manage photos and videos, VAIO Movie Story -- a fun tool to produce your
own high-quality home movies, and VAIO Music Box -- an automated way to
enjoy music based on your mood.

The 15.5" Real widescreen with 16:9 aspect ratio means that two web pages
or documents can be viewed side-by-side and that movies can be watched in
their original format without side bars. Sony's X-black LCD technology
impresses viewers with sharp contrast and bright pictures. Transferring
data, such as photos and music, is made convenient with a multitude of
connectivity options and their easily accessible positions. The
NW11-series include three USB ports, slots for SD Card, Memory Stick(TM)
and Express Card, iLINK port, Wireless LAN, Bluetooth(R), etc. The
VGN-NW11Z features a Blu-ray Disc Combo Drive with the latest ATI Mobility
Radeon(TM) HD 4570 graphics card.

The Sony VAIO NW range will be available in the UK, France, Germany,
Austria, Italy, Switzerland, Spain, Portugal, Greece and Russia from this
month.

Model VGN-NW11Z

Processor Intel(R) Core(TM)2 Duo Processor T6500 (2.1GHz)
OS Genuine Windows Vista(R) Home Premium
Memory 4GB*
HDD 500GB Hard Disk Drive (Serial ATA)
Optical Drive Blu-ray Disc(TM) Combo Drive
Screen 15.5" X-black LCD, 1366 x 768 resolution (16:9)
Weight & Size 2.7 kg, 249 mm (depth) x 370 (width) x 29.1 (height)
Others Quick Web Access, WLAN 802.11a/b/g/Draft-N,
Bluetooth(R), HDMI output, Motion Eye webcam

* a portion of the system memory over 3GB may not be available to the 32bit
operating system

Environmental Info

Sony is engaged in a constant review of its manufacturing, operational and
business practices to ensure that its products are developed in an
environmentally responsible way.

This approach can broadly be divided into three areas:

Product

-- VAIO NW-series models are ENERGY STAR(R) Computer Specification
version 5.0 qualified.
-- One-touch "DISPLAY OFF" button instantly turns off the screen,
conserving energy, particularly when the user is only listening to
music from the VAIO NW-series.
-- VAIO NW-series models have an LCD with LED backlight, which is
mercury-free.
-- Halogenated materials can pose a risk to the environment if disposed
of improperly. To minimize this risk, halogen-free flame retardants
are used for all cover/housing plastic parts > 25g as well as the
motherboard (without components).

Process

-- Recycled plastics are used for the optical drive bezel and memory
slot cover.
-- Packaging volume is 25% less compared to predecessor.
-- Packaging is comprised of 98% recycled content.
-- Recycled paper is used for printed documentation.
-- Extended user documentation is provided electronically on the hard disk
drive to reduce paper use.

Planet

Sony is determined to lead the way as a responsible manufacturer, and as a
result we are focussing on three key areas of investment:

-- Reducing CO2 gas emissions
-- Increasing the percentage of renewable energy used in manufacturing
facilities
-- Minimising the resources used by our factories in manufacturing

About Sony:

Sony manufactures audio, video, communications and information technology
products for the global consumer and professional markets. With its music,
pictures, game and online businesses, Sony is uniquely positioned to be
one of the world's leading digital entertainment brands. Sony recorded
consolidated global annual sales of EUR 55.44 billion (yen 8,871 billion)
for the fiscal year ended March 31, 2008, based on an average market
exchange rate for the same period of yen 160.0 to the EUR. It employs
approximately 180,500 people worldwide.

In Europe, the Sony Group recorded consolidated annual sales of EUR 12.73
billion (yen 2,328 billion) for the fiscal year ended March 31, 2008. Sony
Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is
responsible for the company's European electronics business and registered
consolidated sales of EUR 9.55 billion for the same period.

For more information on Sony Europe, please visit
http://www.sony-europe.com and http://www.sony-europe.com/presscenter

"Sony" and "VAIO" are registered trademarks or trademarks of Sony
Corporation. The names of actual companies and products mentioned herein
may be the trademarks of their respective owners.

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