Spa-Quality Scenting Technology Comes to the Home -- and Desktop

MILWAUKEE, WI, Jul 07 (MARKET WIRE) --
The world's most elegant hotels, resorts, spas and retail shops have long
understood the power of scent to improve the customer experience. Now,
thanks to the introduction of Prolitec Inc.'s new Air/Q(TM) Adjustable
Room Air Freshener(TM), homeowners can use a sleek, miniaturized version
of the company's highly popular commercial scenting technology to erase
odors and enhance the ambiance of any room -- without the safety and
environmental issues associated with most other air freshening methods.

Air/Q(TM) is a sleek five-inch cube, handsome enough to be on display and
small enough to be hidden. The system can be adjusted for any size room
and homeowner preference for scent strength. Air/Q(TM) works continuously
to erase odors, including pet and common household odors, while also
maintaining a consistent level of scent. Homeowners can choose from a
dozen of Prolitec's most popular commercial scents, including Clear Sky,
Lemon Verbena, Rose and Peony, and Mojito.

"Air/Q(TM) is the first and the only fully adjustable room air freshener
on the market today," said Roger Bensinger, Prolitec's Executive Vice
President of Marketing and Business Development. "Scent intensity levels
can be set from '1' to '50,' to precisely match room size and user
tastes. Air/Q(TM) can be programmed to start and stop at certain times
each day. Most of all, Air/Q(TM) is the greenest, safest way to kill odor
and introduce scent into the air. It is the same technology proven
effective in demanding commercial settings, but miniaturized for home
use."

The Air/Q(TM) is available for purchase at www.airq.com, which also offers
accessories and refill cartridges of proprietary scents.

Prolitec's new Air/Q(TM) comes at a time when consumers are spending more
hours at home and have an even greater interest in the use of scent to
improve the home environment. This has created a booming market for
household air care products that is estimated at $8 billion a year,
including scented candles. At the same time, however, consumers are
increasingly aware of the potentially harmful consequences of open-flame
candles and the soot they produce, as well as the VOCs emitted by some
other home air fresheners. "Air/Q(TM) was created to address the
deficiencies of low-performance, traditional air fresheners. Some of
these have safety issues. None is adjustable to room size and the
consumer's taste, nor do these old-fashioned approaches provide a uniform
scent effect," Bensinger noted.

To that end, Air/Q(TM) takes advantage of Prolitec's patented
micro-droplet technology, which erases odors and delivers a uniform scent
effect impact with an ultra-low quantity of scent: less than 1 molecule
for every million compared with 20,000 per million from conventional
aerosols. "This extremely low quantity of scent formulation, free of
harmful VOCs, makes us the greenest way to scent a home," Bensinger said.

The launch of the Air/Q(TM) whole room air freshener follows the recent
introduction of the Air/Q(TM) Whole House Air Freshener(TM) or "WHAF,"
which is installed in the home heating and air conditioning system. The
WHAF is available through selected heating and air conditioning
contractors throughout the U.S.

About Prolitec

Prolitec (www.prolitec.com) is a world leader in the development and
deployment of air-freshening technologies and solutions for aerobiology,
indoor air quality and the use of scent as a medium of communication.
Clients include retailers, hotels, casinos and other commercial
organizations in the US and abroad. Prolitec also sells scent systems for
the home at www.airq.com.

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