Six Flags Announces New Partnership with Miracle Whip(R) Brand

Wed Jul 8, 2009 9:01am EDT

* Reuters is not responsible for the content in this press release.

NEW YORK, July 8 /PRNewswire-FirstCall/ -- Six Flags, Inc. (OTC Bulletin
Board: SIXFQ), the world's largest regional theme park company, announced
today a new partnership with Kraft Foods' Miracle Whip(R) brand. The companies
will collaborate on a co-branded marketing initiative designed to reach
consumers through multiple platforms and marketing touch points including
grocers' shelves, digital media and targeted in-park signage at key rides and
attractions.  

This summer, Six Flags will feature a specially-themed and branded sandwich --
the Miracle Whip Roller Roaster -- to be sold at select food service locations
at each domestic park and accompanied by custom signage and Miracle Whip
branding.

Additionally, the partnership includes a national on-pack retail promotion for
over 20 million 32 oz. jars of Miracle Whip offering consumers a discount
admission coupon to all domestic Six Flags Theme Parks.

"With the addition of Miracle Whip to our stable of partners, Six Flags Media
Networks continues to work with best-in-class brands that cohesively and
seamlessly fit into the theme park environment," said Jeff Portugal, Six Flags
VP of Corporate Alliances. "This multi-platform initiative illustrates the
myriad of benefits available when associating with the world leader in
thrills.  Six Flags provides a dynamic and uniquely interactive setting to
drives sales and increase brand awareness and loyalty."

About Six Flags

Six Flags, Inc. is a publicly-traded corporation headquartered in New York
City and is the world's largest regional theme park company with 20 parks
across the United States, Mexico and Canada.


SIX FLAGS and all related indicia are trademarks of Six Flags Theme Parks Inc.
(R), (TM) and (C) 2009.


SOURCE  Six Flags, Inc.

Sandra Daniels, Six Flags, Inc., +1-212-652-9393, sDaniels@sftp.com; or Joyce
Hodel, Kraft Foods, +1-847-646-4538, jhodel@kraft.com
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