Fleishman-Hillard Hires Influential Blogger and Social Media Expert to Further Enhance...
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Fleishman-Hillard Hires Influential Blogger and Social Media Expert to Further Enhance Its Industry Leading Digital Practice Jessica Smith of Jessicaknows.com Will Also Boost the Firm's Expertise in Connecting Brands with Moms SACRAMENTO, Calif., July 13 /PRNewswire/ --Fleishman-Hillard International Communications announced today that Jessica Smith will join the firm as Vice President in the Sacramento office. Smith is a highly respected and influential blogger recently named as one of the Power Pack in Nielsen's Power Mom 50 list. With unique experience as a blogger and player in the social media space along with 10 years of marketing and business development tenure, Smith will serve as a strategic resource to help continue to grow the firm's digital integration consulting capability for the entire West Coast and worldwide. Smith will be joining the industry-leading efforts of cutting-edge strategists, designers, developers, and online communication experts that make up the Fleishman-Hillard digital practice group. "Jessica brings unique and highly relevant credentials to Fleishman-Hillard," said David Wickenden, senior partner and managing director of Fleishman-Hillard's digital communications practice. "We're particularly excited about Jessica's ability to immediately bring her point of view and valuable connections to boost the already strategic and creative digital counsel and offerings we're able to provide clients throughout the Fleishman-Hillard network." Prior to her new role with Fleishman-Hillard, Smith worked as a freelance marketing strategist with a specialty in creating buzz and communities for brands that target moms through new media. In 2008, Smith created Jessicaknows.com where she blogs about business, marketing, advertising, social media and achieving work/life balance as a virtual executive while providing a personal glimpse into her life as a mom. Jessicaknows.com achieved between 45,000 and 65,000 page views per month with more than 1,000 subscribers and created a Twitter following of nearly 22,000. Smith will also support FH Moms, a global practice group launched in January 2009 that focuses on marketing to the consumer segment responsible for 85 percent of all household purchasing decisions: mothers. Smith is well-regarded in the influential mommy blogosphere and will serve as a key strategist across the firm's global network of 80 offices to provide strategic counsel on where and how to communicate with moms as a unique consumer segment. "Moms are a primary target for our clients and Jessica has a unique understanding as a marketer and influential voice," says Kris Caputo Hurley, vice president and global co-chair of FH Moms. Smith is a graduate of University of Maryland College Park with a bachelor's degree in Communications. She began her career with Sapient Corporation, a premier global business and technology services firm, where she worked in the information technology space and helped open their Houston office. From there, Smith worked with a privately held management consulting firm where she focused on fundraising, economic development and marketing for clients including the Gettysburg Foundation and London First Centre. Currently based in the Washington D.C. area, Smith will officially join Fleishman Hillard on July 13 and work from the Washington, DC office for three weeks while making plans for a permanent move to Sacramento the first week in August. About Fleishman-Hillard Inc. Fleishman-Hillard Inc., one of the world's leading public relations firms, has built its reputation by using strategic communications to deliver what its clients value most: meaningful, positive, and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity, and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, South Africa, and Latin America through its 80 owned offices. For more information, visit the Fleishman-Hillard Web site at www.fleishman.com. Fleishman-Hillard is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries. SOURCE Fleishman-Hillard Inc. Dan Barber of Fleishman-Hillard, +1-916-492-5307, firstname.lastname@example.org
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