ShopVisible Helps E-tailers Get Ready for Ecommerce Holiday Shopping Season Now

ATLANTA, July 14 /PRNewswire/ -- Online retailers need to ask themselves today
- am I ready for the winter holiday shopping season? ShopVisible LLC, a
leading ecommerce solution, is helping e-tailers get ready now so they can
maximize sales during the most critical selling season of the year.

"If you are an online retailer looking to capitalize on the holiday season,
the time to start preparing is now," says CEO of ShopVisible Sean Cook.
"Whether it's time to overhaul your Web site, or just prepare your marketing
tactics for the holidays, there are efficient and effective strategies
e-tailers can easily implement to achieve results."

Flagging retail sales this year will create intense pressure on the holiday
shopping season for retailers to meet annual sales goals. With more people
expected to shop online than ever before - the stakes couldn't be higher. By
developing a plan now for Christmas, businesses can fix and prevent problems
with online storefronts before it's too late.

"We've begun setting our end-of-year sales plan into motion with features such
as social media sharing, gift lists and free shipping," says Susan Aplin,
president and CEO of Bambeco.com. "By preparing now, we will be in great shape
to have a very lucrative holiday sales season."

ShopVisible offers online retailers the following recommendations for holiday
sales planning:

Is Your Web Site Ready? : Make sure your Web site and underlying technology
will support marketing plans. You need capacity to quickly and accurately
process large quantities of orders, a user-friendly site for customers and
back-end managers, Search Engine Optimization and a single dashboard to
monitor and refine sales strategies quickly and effectively. If e-tailers
operate on sub-par platforms, they may lose sales, waste time fixing
inefficient technology and even suffer a site shutdown.

Promotions: Well-timed homepage promotions can help e-tailers turn savvy
shoppers into happy customers. Online retailers should begin homepage
promotions as early as November 1 and sustain activity with new promotions
through December 24.

Channel Integration: Online retailers need to tap into online sales channels,
such as Amazon, eBay and Overstock to make products available to more people
in more places - which will increase sales and grow business. Intelligent
ecommerce platforms provide seamless channel integration and order management
that allows businesses to easily push products onto more virtual shelves and
manage orders in one place.

Shipping: Select the right vendor and minimize fulfillment inefficiencies so
you can offer free shipping - an added value that can help indecisive holiday
shoppers decide to buy. Businesses should research drop-shipping partnerships
with preferred manufacturers to expand inventory while reducing overhead risk.
The common denominator in all shipping options is providing shoppers with
assurance their gift will arrive in time.

Wish Lists & Registries: Providing wish lists and gift registries can help
make one's online store the perfect shopping solution this holiday season.
Integrating a wish list feature onto a site will allow customers to build a
list of gifts they would love to receive and share it with family and friends
to make gift giving easy.

Word of Mouth: Incorporate functionality that allows shoppers to spread the
word easily to friends via the Web. Add "email this" buttons to product pages
to allow customers to email shopping finds directly to friends and family.
Also, incorporate social media widgets so shoppers can quickly share their
favorite store on social media sites such as Twitter, Facebook, MySpace and
Digg.

E-tailers need to get ready for holiday shoppers now, and the right ecommerce
tools can maximize efforts and achieve bottom line results. Businesses that
partner with a comprehensive ecommerce solution can make fast, cost-effective
additions to business strategies to meet and exceed holiday sales goals.

About ShopVisible
ShopVisible's SaaS (software as a service) ecommerce solution is a
comprehensive suite of tools that creates a business environment where
customer service, back office, inventory, marketing accounting and IT
seamlessly work together. ShopVisible ensures online visibility and revenue
growth through built-in Search Engine Optimization. For more information,
visit www.shopvisible.com or call (866) 493-7037.

SOURCE ShopVisible LLC

Diana Edelman, +1-404-446-1672, dedelman@duffey.com, for ShopVisible LLC