Cape Weaver Brings Socially Conscious Handcrafted African Art and Home Decor to eMarket

Cape Weaver Brings Socially Conscious Handcrafted African Art and Home Decor
to eMarket
Founder aims to preserve traditions and make a difference for artisans

HOUSTON, July 15 /PRNewswire/ -- Social consciousness and fair trade
intersects with functional and decorative artistry at Cape Weaver
(http://www.capeweaver.com), a new company and website that sources the finest
handcrafted African home goods from the continent.

Founded in May 2009 by president and CEO Lara Junaid, Cape Weaver is a dream
come to life. The company combines Junaid's years of retail consulting and
marketing expertise at companies including McKinsey & Co., GE and Coca-Cola
Enterprises, with a love of Africa that dates back to her youth. "I spent my
childhood and teenage years in Africa," said the Philadelphia native. "Even as
a young girl, I developed a passion for handcrafted items and an ever-present
sense that I need to make a positive impact on the continent."

Cape Weaver's African home crafts are as varied as the continent's 54
countries, countless tribes and more than 2,000 spoken languages that inspire
them. From gorgeous Zulu baskets to hand-tooled leather ottomans and
contemporary paintings and sculpture, Cape Weaver spotlights a vast array of
treasures. Cape Weaver's products reflect exceptional craftsmanship honed by
decades of practice and in many cases several centuries of know-how passed
down through generations.

Apart from providing a marketplace for an artisan's goods, Junaid is committed
to improving the life of individuals. Some, she's met personally, like Sule
Sabo, an expert leather craftsman from West Africa who relies solely on his
craft to feed his family. She also works closely with Wola Nani, a South
African non-governmental organization (NGO) that helps people living with
HIV/AIDS earn a living by making handicrafts. These and other artisan stories
are highlighted on http://www.capeweaver.com/artisan_profile.

For shoppers, an added benefit is the assurance that 20 percent of Cape
Weaver's annual earnings is donated to the Sekinat & Margaret Foundation
(SMF), a registered non-profit organization founded by Junaid, whose MBA from
Columbia has brought added business savvy to the enterprise. SMF is dedicated
to improving living conditions in Africa for groups like the Almajari,
abandoned children working and living on the streets in places like Kano City,
Nigeria.

About Cape Weaver LLC

Founded by Lara Junaid in May 2009, Cape Weaver is the premier retailer of
distinctive handcrafted home decor pieces from Africa. The company is proud to
promote and support individual artisans throughout the continent and abides by
fair trade principles.
Contact:

Lara Junaid
lara_junaid@capeweaver.com
713-840-6335
http://www.capeweaver.com

This release was issued through eReleases(TM). For more information, visit
http://www.ereleases.com.

SOURCE Cape Weaver LLC

Lara Junaid of Cape Weaver LLC, +1-713-840-6335, lara_junaid@capeweaver.com