Serrallés USA Joins Forces With Powerhouse Glazer Distributors

Wed Jul 15, 2009 12:31pm EDT

* Reuters is not responsible for the content in this press release.

DALLAS--(Business Wire)--
Serrallés USA, exclusive importers of Don Q, Puerto Rico`s Premium Rum, has
formed a strategic alliance with Glazer`s, one of the nation`s premier spirits,
wine and beer distributors to bring the Don Q brand to the US. Glazer`s primary
role will be building distribution channels throughout the mid-western region
from as far south as Texas to as far north as Ohio. With 100-years of dedicated
sales and marketing experience in this key mid-western region, Glazer`s will be
able to build upon its existing relationships to make strong in-roads in both
the on and off-premise channels. Glazer`s leadership and expertise in the
marketplace will energize the Don Q brand visible in the key accounts both on
and off-premise, and will drive consumer "call" for the Don Q brand portfolio. 

"We are very excited to work with Glazer to expand the national Don Q rum
footprint. They are passionate brand builders and share our commitment to
bringing the #1 selling premium rum in Puerto Rico to the United Sates. Their
family heritage parallels` that of the Serrallés family and makes for a dynamic
working relationship, says John Eason, VP National Sales Manager." 

"We are excited to be expanding our partnership with Serrallés USA and Don Q
Rum. We believe that the combination of their premium rum portfolio and our
collective brand building skills will generate significant value to our
business. We look forward to working with their team to grow the Don Q brand,
says Mike Maxwell, Glazer's Executive Vice President/Chief Operating Officer." 

Since 1865, the Serrallés family has consistently produced the finest rums in
the world under the Don Q brand, including Don Q Cristal, Don Q Gold, Don Q
Añejo, Don Q Grand Añejo and Don Q Limón. Serrallés USA announced it will
welcome Don Q Mojito and Don Q Coco, its newest additions to the flavored rum
category. 

About Glazer`s Distributors

Glazer`s currently operates in 11 states, and is one of the nation`s largest
distributors of wine, spirits and malt products. The company has operations in
Arizona, Arkansas, Indiana, Iowa, Kansas, Louisiana, Mississippi, Missouri,
Ohio, Oklahoma, and Texas. For more information, visit www.glazers.com. 

About Serrallés USA

Headquartered in Dallas, TX, Serrallés USA is the exclusive importer of Don Q,
Puerto Rico`s Premium Rum. Serrallés USA imports Don Q Cristal, Don Q Gold, Don
Q Añejo, Don Q Grand Añejo and Don Q Limón. Don Q Rum dates back to 1865 and is
the original premium rum from Puerto Rico. Its flagship brand Don Q Cristal is
the #1 selling brand in the island, where more than 70% of the rum consumed in
the U.S. is produced. Don Q is manufactured by Destilería Serrallés Inc., Ponce,
Puerto Rico. Please visit us at www.donq.com. 







Media:
Catch 21 Consulting
Michael Dennehy, 201-370-8057
mdennehy@catch21consulting.com
or
William Branley, 917-403-9979
wbranley@catch21consulting.com

Copyright Business Wire 2009

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