Red Bull Hyundai Genesis Coupe and Rhys Millen Set World Record to Take Pikes Peak...

Red Bull Hyundai Genesis Coupe and Rhys Millen Set World Record to Take Pikes
Peak Time Attack Title
World Champion Driver Rhys Millen Claims Ninth Mountain Win

COLORADO SPRINGS, Colo., July 19 /PRNewswire/ -- The 87th Annual Pikes Peak
International Hill Climb has a new world record holder today - the Rhys Millen
Racing Red Bull Hyundai Genesis Coupe. World Champion driver Rhys Millen
piloted the Genesis Coupe to his ninth overall class title, breaking one of
his two world records in 17 trips to the Hill Climb.

"Driving the Genesis Coupe for the first time at Pikes Peak in front of
thousands of fans is an amazing experience," said Millen. "Nothing compares to
the pressure and thrill of Pikes Peak while competing against yourself for the
record."

Millen set the record time of 12 minutes, 9 seconds (12:09.397) more than 1
minute and 23 seconds faster than his nearest competitor in the
rear-wheel-drive Time Attack Class. At the finish line on the summit of Pikes
Peak, Millen reported that the car that never skipped a beat, no matter how
hard he challenged the diverse terrain and high altitude, and finished with
both rear tires down to steel belts. Millen utilized the Genesis Coupe's
rear-drive layout to its full potential, power-sliding his Genesis Coupe mere
inches away from guard rails, trees and 2,000-foot cliffs, while besting his
own record of 12 minutes, 31.61 seconds by 22 seconds.

The Pikes Peak International Hill Climb is the second oldest motor sports race
in America, second only to the Indianapolis 500, and a long-standing tradition
in Colorado Springs. First run in 1916, this year marks the 87th running of
the thrilling "Race to the Clouds."

The race is run on a course with 156 turns that begins at 9,390 feet and
finishes at the oxygen-depleted 14,110-foot summit of Pikes Peak. As the
drivers climb toward the summit, the thin air slows reflexes and saps muscle
strength. The thin air also robs engines of up to 30 percent of their power at
the summit. It's a true test of endurance for competitors and vehicles.

This year the race has 11 classes and features a variety of automotive,
semi-truck, exhibition, open wheel, super stock car, pro truck and motorcycle
classes with a field approaching 200 competitors.

With more than 16 years of racing experience, Rhys Millen has established
himself as one of the premier rally/drifting drivers in North America. Born in
New Zealand in 1972, Rhys is the son of famed rally and off-road racer Rod
Millen. Rhys joined Rod in the U.S. as a teenager and soon afterwards
established himself as racer by taking first at the Pikes Peak Hill Climb in
the Open Division and winning Rookie of the Year. He won the Formula Drift
championship in 2005 and the Red Bull Drifting World Championship in 2008.

Millen and his team are an ideal match to help launch Hyundai's motorsports
effort with the Genesis Coupe. Millen's driving credentials include movie
stunts, multiple drifting championships, a Pikes Peak world record and his
recent New Year's Eve Las Vegas truck flip. But behind Millen's success in the
driver's seat is a full team of engineers and fabricators that know how to
maximize the potential of a race car.

Millen had his first opportunity to test drive the Genesis Coupe's performance
credentials when he performed precision driving for the car's debut
advertising campaign airing during Super Bowl XLIII. Millen flogged a Genesis
Coupe for a full three days during the filming process at Road Atlanta
racetrack, and the car never stopped asking for more.

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a
subsidiary of Hyundai Motor Co. of South Korea. Hyundai vehicles are
distributed throughout the United States by Hyundai Motor America and are sold
and serviced through more than 790 dealerships nationwide. All Hyundai
vehicles sold in the U.S. are covered by The Hyundai Advantage, America's Best
Warranty. In addition, the Hyundai Assurance Program is now offered on all new
vehicles leased or purchased from a certified Hyundai dealer. The program is
available to any consumer, regardless of age, health, employment record or
financed amount of the vehicle. The program is complimentary for the first 12
months.

Journalists are invited to visit our news media web site: www.hyundainews.com

SOURCE Hyundai Motor America

Miles Johnson of Hyundai Motor America, +1-714-965-3366, or cell,
714-366-1048, milesjohnson@hmausa.com