Adobe Releases Flash Platform Media and Text Frameworks as Open Source

Core Open Source Flash Technologies Now Available for Media Player Creation and
Text Layout
SAN JOSE, Calif.--(Business Wire)--
Adobe Systems Incorporated (Nasdaq:ADBE) today announced two new Adobe Flash
Platform open source initiatives for developers, media companies and publishers.
Open Source Media Framework (OSMF), part of the project previously code named
Strobe, enables developers to quickly and easily build more robust, feature-rich
media players optimized for the Adobe Flash Platform. The Text Layout Framework
(TLF) will help developers bring sophisticated typography capabilities to Web
applications. Both OSMF and TLF are now freely available as open source
software, helping content owners extend their online media efforts as they look
to create new business opportunities and monetization strategies for publishing
on the Web.

Establishing an Open Industry Standard for Media Player Development

* OSMF is the open source part of the Strobe project that enables easy-to-build
media players optimized for the Adobe Flash Platform.
* The flexible OSMF architecture enables developers to easily create unique
playback experiences that can leverage plug-ins for advertising, reporting
metrics and content delivery along with standard video player features such as
playback controls, video navigation, buffering and Dynamic Streaming. OSMF
provides standard functionality along with plug-ins from third parties so
content providers have the flexibility to adapt monetization strategies to
specific content and the needs of their audiences.
* OSMF includes an API for partners to build plug-ins for value-add services.
OSMF will enable more innovation around media experiences on the Web by allowing
partners to easily experiment with new services for content providers, which
spans content delivery, presentation and monetization.
* OSMF source code and pluggable software components are available immediately
under the Mozilla Public License and available at
www.OpenSourceMediaFramework.com.

Adobe and Akamai Collaborate on Open Video Player

* Akamai has joined Adobe to advance the industry toward a widely adopted,
cohesive standard for media players that support Adobe Flash Platform
technologies. Akamai and Adobe are collaborating on the Open Video Player
initiative, previously founded by Akamai, and the release of OSMF technologies.
The goal is to ensure a consistent framework for media player development that
enables developers, publishers, content owners, corporations and others to more
quickly and easily build new video players that create and sustain profitable
new business models. By providing all the components for media player
development, the combined efforts will help strengthen the industry shift
towards open standards.

Text Layout Framework Leverages Adobe`s Legendary Publishing Expertise

* TLF goes beyond what is possible for Web text layout using HTML and CSS
technologies today, with support for complex languages, bidirectional text,
multi-columns and other advanced typographical features and controls. TLF is an
extensible ActionScript library built on top of the text engine in Adobe Flash
Player 10 and Adobe AIR 1.5 software. Source code and component library for TLF
are available as open source at no charge under the Mozilla Public License at
http://opensource.adobe.com/wiki/display/tlf/.

Examples of TLF in action:

* The New York Times TimesReader 2.0 and The Boston Globe`s GlobeReader -
Powered by Adobe AIR, TimesReader 2.0 and GlobeReader leverage the text reflow
capabilities, multiple columns and top-notch typography features of TLF.
* Acrobat.com Presentations - A new service from Adobe that provides people with
a better way to create, edit and share presentations together online. Built on
the Adobe Flash Platform, Acrobat.com Presentations looks and behaves like a
desktop presentation application but operates inside a Web browser. The open
source TLF is used for all the text objects in the slides.
* makebook - makebook makes extensive use of TLF for functionality such as
multi-column text flows and automatic text wrapping around inline images to
deliver an online, creative authoring network that makes it easy for users to
write, share work with family and friends and then publish online worldwide.

Quotes

* Dave McAllister, director of standards and open source, Adobe Systems
"Adobe is committed to providing core Flash Platform technologies to the
community as open source," said Dave McAllister, director of standards and open
source at Adobe. "By releasing OSMF and TLF as open source, we are helping
facilitate the creation and sharing of best practices for media players and rich
text-based Web application development. We believe these efforts will strengthen
the industry and lead to the next generation of Web applications, content and
video experiences."
* Tim Napoleon, Chief Strategist, Digital Media, Akamai
"Open Source Media Framework complements and solidifies Akamai`s Open Video
Player initiative," said Tim Napoleon, chief strategist, of digital media at
Akamai. "OSMF leverages code from Akamai`s Open Video Player and Adobe's
expertise and resources to assist media companies and publishers in redefining
the benchmarks for online video experiences that are powered by standards based
workflows."
* Mark Stanley, founder of makebook
"APIs that are standard in the open source Text Layout Framework from Adobe gave
us a jumpstart as we leveraged the high-end components for makebook.com," said
Mark Stanley, founder of makebook. "With TLF we can more easily provide our
customers with quality typography features and the text layout control they
require for their self-publishing projects."

Adobe Flash Platform

The Adobe Flash Platform is a complete system of integrated tools, frameworks,
clients, and servers for the development of Web applications, content and video
that run consistently across operating systems and devices. Adobe Flash Player
content reaches over 98 percent of Internet-enabled desktops, and the latest
version, Flash Player 10, has been installed on more than 86 percent of
computers worldwide in just the first seven months since its initial release.
Additionally, Adobe Flash technology is the No. 1 platform for video on the Web.
Major broadcasters and media companies including Disney.com, MLB.com and DIRECTV
are already using the Adobe Flash Platform for delivering video on the Web and
the platform powers social networks sites YouTube and MySpace.

Helpful Links

* Text Layout Framework (TLF) on Adobe Labs
* Open Source Media Framework (OSMF)
* Adobe open source projects
* "Open at Adobe" video
* Acrobat.com Presentations
* Download and watch a demo of New York Times TimesReader 2.0
* Download The Boston Globe`s GlobeReader
* makebook
* Open Video Player Initiative
* Adobe Labs

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information - anytime,
anywhere and through any medium. For more information, visit www.adobe.com.

© 2009 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo,
ActionScript, Adobe AIR and Flash are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.

Adobe Systems Incorporated
Sandra Nakama, 415-832-4053
snakama@adobe.com
Matt Rozen, 415-832-2268
mrozen@adobe.com
or
A&R Edelman
Susan Puccinelli, 650-762-2926
spuccinelli@ar-edelman.com

Copyright Business Wire 2009