Edward Jones tops J.D. Power satisfaction survey

Tue Jul 21, 2009 8:00am EDT

* Independents rank above big banks in J.D. Power survey

* Investors want more contact from financial advisers

NEW YORK, July 21 (Reuters) - Independents led by Edward Jones (JRSXX.O) topped the list in a survey of investors' satisfaction with their financial advisers conducted by J.D. Power and Associates.

Edward Jones, based in St Louis, ranked first among the 22 firms surveyed as customers gave it high marks for convenience and its accounting statements.

LPL Financial Services [LPLFS.UL], based in Boston, ranked second and Charles Schwab Corp SCHW.O was third. Raymond James (RJF.N) and Ameriprise Financial (AMP.N) were fourth and fifth.

Morgan Stanley (MS.N), Fidelity Investments, Wachovia Securities, Wells Fargo & Co (WFC.N), Merrill Lynch and Bank of America (BAC.N) were ranked in the bottom six.

The survey, released on Tuesday, found that customers felt they were not getting enough contact with their advisers -- even as the data suggested they may have been getting the same amount of contact as last year.

"In 2009, 20 percent of investors say they haven't been contacted enough to review their investment performance, up from 15 percent in 2008. Interestingly, the average number of times investors have been contacted to review their investment performance has not changed from last year," said David Lo, director of investment services at J.D. Power.

The 2009 U.S. Full Service Investor Satisfaction Survey, which is in its seventh year and includes 4,500 respondents, measures investor satisfaction based on performance of the financial adviser, convenience, investment performance, account offerings, account statements, and fees.

The survey's researchers said firms that perform well in the survey by providing high customer service tend to maintain or grow their average assets under management per investor. On the flip side, firms that perform poorly see declines in assets. (Reporting by Steve Eder; Editing by Gary Hill)

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