Boutique Luxury Eyewear Maker MODO Launches Ground-Breaking New Line of Earth-Conscious...

Boutique Luxury Eyewear Maker MODO Launches Ground-Breaking New Line of
Earth-Conscious Optics
- Debut Collection of ECO Eyewear Sets New Standards For Sustainability in
Eyewear -

NEW YORK, July 22 /PRNewswire/ -- Launching today, ECO the first line of
affordable luxury eyewear to bring environmental responsibility to the
forefront is a new collection of Earth-Conscious Optics for men and women
created by renowned luxury eyewear designer MODO. The line uses recycled
stainless steel and repurposed plastic to create the first collection of
eyewear that fuses fashion and sustainability for the stylish and earth
conscious consumer.

"More than 120 million Americans use corrective eyewear and approximately 90
million wear sunglasses. This is a huge opportunity to make a difference,"
said Alessandro Lanaro, CEO of MODO, ECO's parent company. "The power lies
with the retailers to make sustainability attainable for all and that means
offering a desirable, quality collection at a fair price."

The collection offers a diverse range of classically inspired shapes, styles
and colors in both optical and sunglasses. From elegant to edgy, flat to
curved, and round to square -- the variety of looks is well suited to
complement an array of personalities. In addition to a variety of styles, the
ECO sunglass collection will be offered with polarized lenses to improve
comfort and visibility with each pair. ECO frames will be distinguishable by a
carefully placed signature circle on the outer temple of each pair, subtly
marking its authenticity as ECO's sustainable frames.

ECO works to repurpose, recycle or reuse materials throughout every step of
the product lifecycle boasting a 360-approach to sustainability without
sacrificing quality, design or price. In addition to using recycled and
repurposed materials to create the frames, the collection is packaged in
recycled materials and each new pair is accompanied by an easy to use mail-in
recycling kit for old, unwanted frames. For each pair of ECO frames
purchased, MODO donates one new tree to Trees for the Future, a non-profit
organization that has been helping communities around the world plant trees
since 1989.

The collection will be available beginning immediately at MODO's NoLIta
boutique in New York City and select optical stores nationwide.

About MODO Eyewear
Conceived as 'Eyewear for the Individual', MODO offers products of definitive
design and uncompromising craftsmanship to its discerning, confident
clientele. We believe the future of luxury is the discovery of brands and
styles beyond the obvious.
For more information please contact:
Megan Roarty or Emily Lawi, organicworks PR, (212) 253-0474
megan@organicworkspr.com and emily@organicworkspr.com

SOURCE MODO Eyewear

Megan Roarty, megan@organicworkspr.com, or Emily Lawi,
emily@organicworkspr.com, both of organicworks PR, +1-212-253-0474