Shortcovers Announces Publisher Conversion Program

Thu Jul 23, 2009 8:00am EDT

* Reuters is not responsible for the content in this press release.

Publishers Now Have a Cost Effective Method of Converting Documents Into EPUB
Format for Digital Distribution
TORONTO--(Business Wire)--
Shortcovers by Indigo Books & Music, Inc. (TSX:IDG), a leading global eBook
service, today announced its Publisher Conversion Program, a cost-effective
service allowing any publisher to convert documents to EPUB format compatible
with multiple eReading devices and services. Previously, the process was often
cost prohibitive for many publishers, hampering their ability to distribute
eBooks. Shortcovers sees this program as a way to further its mission of
providing any book on any device. 

Shortcovers offers eBooks from all top publishers, including Random House, Simon
and Schuster, Harper Collins, Hachette, Harlequin, Wiley and Penguin. Publishers
who participate in the Publisher Conversion Program will have the opportunity to
distribute their titles via the Shortcovers web and mobile storefronts. 

"Every publisher, large and small, should be able to participate in this rapidly
growing digital marketplace," said Michael Tamblyn, vice president of content,
sales and merchandising at Shortcovers. "With the Publisher Conversion Program,
we increase the availability of EPUB files, which is great for us, great for
publishers, and for the eBook market as a whole. The days of proprietary file
formats are over." 

It is widely recognized that eBooks are a transformative force in publishing and
EPUB is becoming the format of choice for electronic books, meeting the
compatibility needs of multiple reading devices. Shortcovers` open approach
embraces the use of standard, non-proprietary eBook standards, lowering costs
for publishers and encouraging a robust, competitive market. The Publisher
Conversion Program is an extension of this open approach, opening up Shortcovers
technology and distribution to both big and small publishers. 

The Publishers Conversion Program offers two options for converting content:

* At no cost to publishers, Shortcovers will convert selected files into EPUB
format and exclusively distribute the digital content and determine pricing in
the Shortcovers store; 
* For a fee that can be 50 percent less than other conversion options available
to small and mid-sized publishers, Shortcovers will translate documents into
EPUB format, make them available through the Shortcovers web and mobile
storefronts and return the EPUB files to the publisher to distribute to other
third parties.

For more information or to download Shortcovers, visit www.shortcovers.com. 

About Shortcovers

Shortcovers is a new eBook service developed by Indigo Books & Music Inc.
Shortcovers allows consumers to find their next great read, sample and purchase
for immediate download on any mobile device. The service will provide instant
access to the newest ebooks, hottest authors and most popular articles and
blogs. Not just for avid readers, Shortcovers is for consumers who want the
convenience of accessing and reading their favorite content, anytime, anywhere,
on the mobile devices they already own. For more information, please visit
www.shortcovers.com. 

A key differentiator for Shortcovers is that unlike the Amazon Kindle or Sony
eReader, Shortcovers is available for free on consumers` existing device.
Shortcovers mobile applications for iPhone, Blackberry, Palm Pre and Android are
available at www.shortcovers.com/mobile. The Shortcovers iPhone application is
available for free download in the iTunes App Stores worldwide. The Shortcovers
Blackberry application is available for free download in the Blackberry AppWorld
and the Pre application is available in Palm`s App Catalogue. Shortcovers will
be expanding their mobile application portfolio to include applications for
other smartphones, netbooks and eReaders. 

About Indigo Books & Music Inc.

Indigo Books & Music Inc. (TSX:IDG) is a publicly traded Canadian company and
the largest book retailer in Canada, operating bookstores in all provinces under
the names Indigo Books Music & More, Chapters, The World's Biggest Bookstore and
Coles. Indigo operates www.chapters.indigo.ca, an online retailer of books,
music, DVDs and toys. To learn more about Indigo, please visit the About Our
Company section of www.chapters.indigo.ca. 



Sparkpr
Meghan Rathman, 415-321-1867
meghan@sparkpr.com



Copyright Business Wire 2009

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