The Acquires Rights to Web Exclusive Comedy Series `` from Red Ladders Entertainment

Thu Jul 23, 2009 1:08pm EDT

* Reuters is not responsible for the content in this press release.

Webisodes to Premiere on The Frisky Beginning Today
NEW YORK--(Business Wire)--
The, the premiere web destination for women 18-34, has acquired the
first 16 webisodes from the new web exclusive comedy series ""
Produced by Red Ladders Entertainment and starring Kaily Smith ("Forgetting
Sarah Marshall") in the title role, "" is the hilarious tale of a
trust fund baby thrust into the 21st Century world of online dating. Smith and
partner David Weidoff are the writers and creators of the series. 

Beginning today, The will debut new episodes of "" every
Tuesday and Thursday. The same episode will then be available to watch on the following Wednesday and Friday. Both websites will share links.
Video and text interviews with Kaily Smith will be featured on The 

For trust fund baby Merrideth Weisman, everything seems perfect: perfect
friends, perfect house, perfect Black American Express Card. However, matters
take a turn for the worst when Merri`s engagement to the `perfect` man ends
miserably and her father (Tom Arnold) delivers an ultimatum that she has to find
a job. Merri realizes that the key to her survival is not a career, but a man.
And so, the race to the altar begins as she is forced to plunge headfirst into
the deep end of the pool - the online dating pool, that is. In addition to Tom
Arnold, the series also co-stars Jay Hayden, Andrea Syglowski, Tony Hale and
Ryan Eggold as himself. 

"The is rapidly building a strong brand identity among young women
because they know it is the ultimate place on the web to find smart, funny and,
most of all, relatable conversation about what really matters to them," said
Mina Lux, General Manager, The "With the addition of ``
to our site - a show whose humor and irreverent point of view reflects our
sensibility perfectly - we can give our growing audience even more great
exclusive content to look forward to and talk about each and every week." 

About Red Ladders Entertainment

Red Ladders Entertainment is a Los Angeles based production company dedicated to
developing and producing new works for Film, TV, Theatre and the Web. RLE was
founded in 2006 by friends and partners, Kaily Smith and David Weidoff. Smith
and Weidoff first met while attending the USC School of theater BFA Acting
Program. Upon graduating in 2005, they formed a professional partnership as
writers that would soon give birth to the RLE production company. In March of
2007, RLE achieved early success with the beautifully scripted Good Thing by
Jessica Goldberg and directed by B. Swibel. The play garnered critical acclaim
for RLE and enjoyed an extended run at the Hudson Mainstage Theatre in
Hollywood. RLE has had the great pleasure of collaborating with artists and
producers such as Tom Arnold, Ryan Eggold, Tia and Tamera Mowry, Tony Hale,
Felicia Day, Tara Smith, B. Swibel, Diana Castle, and Tommy Dewey among many
others. In 2008, Smith and Weidoff co-wrote and created the Web Series 

About The

The Frisky (, a unique premier online destination for women
18-34, offers smart, funny, fast-paced content and a growing community for
girlfriends to speak in authentic voices about the things they really discuss.
The Frisky covers celebrity news, pop culture, love, dating, relationships,
fashion, beauty and anything else women talk about, obsess about, and want to
know about - all with an irreverent, carefree, and most of all, honest and
relatable perspective. The Frisky, which launched in March 2008, now has more
than 1.4 million unique visitors per month and over 6 million pageviews.
(Source: Omniture). 

Sayles & Winnikoff Communications
Rick Gomes, 212-725-5200 x114
Jennifer Buglione, 212-725-5200 x112

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