AquaPalooza(R) Thrives in Alabama

Tue Jul 28, 2009 2:42pm EDT

* Reuters is not responsible for the content in this press release.

35,000 Attendees, 4,000 Boats, Alan Jackson Make Fourth Annual Signature Event
Biggest Ever





KNOXVILLE, Tenn., July 28 /PRNewswire/ -- Sea Ray Boats and Russell Lands On
Lake Martin announced today that more than 4,000 boats and 35,000 people
attended Alan Jackson's headline performance at Saturday's AquaPalooza
Signature Event on Lake Martin, Ala. 

The event, held at Kowaliga Bay in the heart of Russell Lands On Lake Martin,
set a record for any AquaPalooza Signature Event. Officials from the Alabama
Marine Police, who were among several official agencies in attendance,
confirmed the numbers for the day. This year's Signature Event attendance
numbers represent an increase of more than 50 percent over last year's
numbers, making it the largest Signature Event in the four-year history of
AquaPalooza.

"We are extremely pleased at how things turned out at our AquaPalooza
Signature Event this year," said Rob Noyes, vice president of marketing for
Sea Ray. "It shows that Sea Ray continues to invest in the future of boating.
AquaPalooza is about sun and fun, great music, and togetherness with family
and friends. That's why it is open to all boaters, not just Sea Ray owners,
and it will always stay that way.

"Lake Martin is a beautiful location, the weather was fantastic, and the
community really supported us in making this a successful event," Noyes
continued. "I'd like to extend a big thank you to everyone who attended, and I
would especially like to thank our host dealership, Russell Marine, and
everybody in the communities surrounding Lake Martin, who not only supported
AquaPalooza, but rolled out the red carpet and Southern hospitality for all."

The weekend event, held July 24 to 26, featured a concert by Jackson, as well
as up-and-coming artists Matt Stillwell, the Carter Twins, Caitlin and Will,
and Jypsi. Boats were packed stem-to-stern for over a mile, and many fans
donned their inner tubes and water noodles to paddle close to the water-pit at
the bottom of the stage. Jackson pulled up to the dock at the Russell Lands'
Kowaliga Marina in his 1923 Hacker Craft, and played hit songs from his
current platinum album, "Good Time."  

During the show, which was taped for CMT's Labor Day special, "Alan Jackson
AquaPalooza Live on Lake Martin," Jackson spoke movingly about childhood
visits to Lake Martin with his family. Jackson's encore included a performance
of the Hank Williams classic "Kaw-Liga," which Williams penned at his historic
cabin on the lake.

The event not only provided a good time for all, but also energized the
boating community. "Thank you for doing this," posted AquaPalooza attendee
Jonathan Kinsely on Sea Ray's Facebook page. "You are doing the boating world
a great service."

In addition to the Signature Event on Lake Martin, this year's AquaPalooza
consisted of more than 100 events held around the world during the last two
weekends of July. "Our dealers do an outstanding job of coordinating
AquaPalooza events in their local areas," said Noyes. "They have made it their
goal to unite boaters from coast-to-coast to celebrate the unmatched
excitement and luxury of life on the water." Sponsors like Mercury
MerCruiser((R)), Cummins MerCruiser Diesel, GMC((R)), Sony((R)), National Boat
Owners Association, Raymarine((R)), and Sebago((R)) generously supported the
activities.

For additional information on AquaPalooza 2009 and the Signature Event, please
visit www.aquapalooza.com. Images are available for review at
www.davidkwitty.smugmug.com (click on "Galleries" and then "AquaPalooza
2009").

ABOUT SEA RAY

Founded in 1959, Sea Ray is the world's largest manufacturer of superior
quality pleasure boats. Sea Ray is headquartered in Knoxville, Tenn., and
operates as part of the Boat Group division of Brunswick Corporation. With
more than 40 models ranging from 17 to 60 feet, Sea Ray makes a boat for every
lifestyle -- each built with a unique commitment to quality, craftsmanship,
and excellence throughout. Additional information about Sea Ray is available
at www.searay.com. 

ABOUT BRUNSWICK
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill
"Genuine Ingenuity"(TM) in all its leading consumer brands, including Mercury
and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard
engines; MotorGuide trolling motors; Attwood marine parts and accessories;
Land 'N' Sea, Kellogg Marine, Diversified Marine and Benrock parts and
accessories distributors; Arvor, Bayliner, Bermuda, Boston Whaler, Cabo
Yachts, Crestliner, Cypress Cay, Harris, Hatteras, Kayot, Lowe, Lund, Maxum,
Meridian, Ornvik, Princecraft, Quicksilver, Rayglass, Sea Ray, Sealine,
Triton, Trophy, Uttern and Valiant boats; Life Fitness and Hammer Strength
fitness equipment; Brunswick bowling centers, equipment and consumer products;
Brunswick billiards tables and foosball tables. For more information, visit
www.brunswick.com.



SOURCE  Sea Ray

Rob Noyes of Sea Ray Boats, +1-865-522-4181, Fax, +1-865-971-6444
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