Japanese Idol Group AKB48 to Perform at MIPCOM

Tue Jul 28, 2009 4:51pm EDT

* Reuters is not responsible for the content in this press release.

AKB48 Format Inventor Yasushi Akimoto to Speak
PARIS--(Business Wire)--
Japanese girls group and idol phenomenon AKB48 will be performing at the 25th
MIPCOM Opening Cocktail Party at Majestic Hotel on Monday, 5 October, in the
presence of most prominent variety show producer in Japan and inventor of the
format, Yasushi Akimoto. MIPCOM, the world`s entertainment content market, will
take place in Cannes from 5 to 9 October. 

Presented at MIPCOM by leading Japanese distributor, CREi Inc., AKB48 was
created in December 2005 by Yasushi Akimoto. With the concept "meeting real
idols daily," AKB48 is composed of three teams (A team, K team and B team) of 16
girls that perform live everyday at the Akihabara AKB Theatre in Tokyo. AKB48
have solidified their presence as an idol group that fans can casually go and
meet. They have also their own TV program "AKBINGO!" 

AKB48 is also a new business model that Yasushi Akimoto will introduce during a
conference held on Tuesday 6 October in the presence of the group. Originally a
lyricist (he sold over 40 million CDs as a J-Pop songwriter), he became a
broadcast writer in high school and, ever since, has produced many popular shows
like the "Hole in the Wall" format which has been successful all over the world,
"All Night Fuji," "Yuyake Nyan Nyan," "Onyanko Club," "The Best Ten,"
"Oshare-ism," "Utaban," "Tonnels no Minasan no Okagedeshita." 

There will also be a spotlight on Japanese fiction during the Fresh TV session
by the WIT (information and research agency on international TV markets and
programmes) on Tuesday 6 October. Japan, country of honor at MIPTV 2008, will be
present in force as usual with all major exhibitors such as NHK, Fuji TV, TV
Asahi, TBS, CREi, Dentsu, Geneon, TV Tokyo, Kodansha, Mico, Nippon Television
Network Corporation, TOEI Animation and a Japanese Pavilion. 

To download a photo of AKB48 and logos of Reed MIDEM markets, click here

Note to the editors:


Founded in 1963, Reed MIDEM is a leading organizer of professional,
international tradeshows. Reed MIDEM events have established themselves as key
dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and
MIPJUNIOR for the television and digital content industries, MIDEM for music
professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and
retail real estate sectors.

Reed Exhibitions is the world`s leading events organizer, with over 470 events
in 37 countries. In 2008 Reed brought together over seven million industry
professionals from around the world generating billions of dollars in business.
Today Reed events are held throughout the Americas, Europe, the Middle East and
Asia Pacific, and organized by 38 fully staffed offices.

Reed organizes a wide range of events, including exhibitions, conferences,
congresses and meetings. Its portfolio of over 470 events serves 44 industry
sectors, including: Aerospace & aviation, automobiles, broadcasting, building &
construction, electronics, energy, oil & gas, engineering, manufacturing,
environment, food service & hospitality, gifts, healthcare, interior design, IT
& telecoms, jewelry, life science & pharmaceuticals, machinery, medical
education, printing & graphics, property & real estate, security & safety,
sports & recreation, travel.

For further information about Reed MIDEM visit www.reedmidem.com

MIPCOM: 5 - 9 October 2009, Palais des Festivals, Cannes.

Jane GARTON - Jean-Fran├žois DANIS - Joanna Kirk
Tel: 33 (0)1 41 90 44 39 - 49 10 - 49 95

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