George Media commits to web auditing by adding The International Resource Journal...

George Media commits to web auditing by adding The International Resource
Journal to BPA Worldwide membership

TORONTO, July 29 /PRNewswire/ - The International Resource Journal, hosted at
www.irjonline.com, has become the second web-only magazine produced by George
Media to apply for CCAB/BPA Worldwide Interactive membership, following in the
footsteps of its sister publication, The Canadian Business Journal.
The BPA Interactive tool, utilizing Nielsen Online's tagging technology, will
measure The International Resource Journal's core metrics, including page
impressions, unique browsers, user sessions, unique browser frequency, user
session duration, page duration and an executive summary of the above.
"Following on The Canadian Business Journal becoming the first Canadian
web-only magazine to successfully apply for, and implement, BPA Interactive's
website audit, we took the initiative to increase transparency for The
International Resource Journal and all other additional planned titles," said
Sara Kopamees, Editor in Chief of George Media Inc. "Advertisers are very
eager to receive the audited web traffic data for The Canadian Business
Journal. They appreciate our strong stance and commitment to transparency."
"We are pleased that George Media has decided to add The International
Resource Journal to our BPA Interactive membership program," said CCAB Vice
President, M. Timothy Peel. "George Media is a great supporter of audited
media in the online world and we applaud their dedication in providing this
data to their distinguished advertisers."

About CCAB/BPA Worldwide

CCAB, a division of BPA Worldwide, serves over 600 Canadian consumer
magazines, business publications, newspapers, advertisers and advertising
agencies. A not-for-profit organization since 1931, BPA Worldwide is governed
by a tripartite board comprised of media owners, advertising agencies and
advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest
membership of any media-auditing organization in the world, spanning more than
30 countries. Worldwide, BPA serves more than 2,900 media properties-including
over 1,900 B-to-B publications, more than 500 consumer magazines, 150
newspapers, 300+ web sites, 65 events, email newsletters, databases, wireless
and other advertiser-supported media-as well as more than 2,600 advertiser and
agency members. Visit www.bpaww.com for the latest audit reports, membership
information and publishing and advertising industry news.

About The International Resource Journal

The International Resource Journal is the second online magazine to be
produced by George Media Inc., and distributed digitally to senior executives
worldwide. IRJ is a unique online journal that covers all resource sectors
across the globe - including mining, alternative energy, oil and gas and
renewable fuels. Each issue features regular columns, profiles of industry
associations and industry bodies, and keynote interviews with corporate
leaders running successful local and international enterprises. George Media
Inc. is proud to be promoting international business in Canada, and to the
world.
SOURCE BPA Worldwide

Neil Ta, CCAB/BPA Worldwide, (416) 487-2418, nta@bpaww.com