AT&T Named Official Communications Services Sponsor of Major League Soccer; U.S....

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Wed Jul 29, 2009 6:36pm EDT

AT&T Named Official Communications Services Sponsor of Major League Soccer;
U.S. Men's and Women's National Teams
New Agreement Delivers Exclusive Content, Access to Games and More for the PC,
TV and Wireless Device




DALLAS, July 29 /PRNewswire-FirstCall/ -- Soccer United Marketing, on behalf
of Major League Soccer, L.L.C. (MLS), the U.S. Soccer Federation and AT&T*
announced today that AT&T will be the official communications services sponsor
of MLS and the U.S. Men's and Women's National Teams. As part of the
multi-year agreement, AT&T is the title sponsor of the AT&T MLS All-Star Game,
and in the future will enhance the soccer experience for fans by delivering
exclusive content across the wireless device, TV, and PC.

"We're pleased to associate our brand with this world-class game that's
arguably the most popular sport around the globe," said David Christopher,
chief marketing officer, AT&T Mobility and Consumer Markets. "We look forward
to working closely with Major League Soccer and the U.S. Men's and Women's
National Teams to better connect soccer fans around the world to the
excitement of the game through our leading edge technology and platforms -
AT&T mobility, broadband, voice and video services." 

As the title sponsor of the 14th annual MLS All-Star Game, AT&T's logo will be
placed on the front of players' jerseys and on in-stadium signage throughout
Rio Tinto Stadium in Sandy, Utah. AT&T will also have the ability to deliver
behind-the-scenes content, including post-game highlights, player profiles and
interviews, goal of the week and more, to AT&T U-Verse(SM) TV, AT&T MediaNet,
CV mobile video and online at http://fanzone.att.net.  Plans also include
development of an SMS fan platform and MLS wireless application protocol (WAP)
page.

"We are thrilled to welcome AT&T to Major League Soccer and look forward to
working with them as the official communications services partner and title
sponsor of these epic soccer events," said Kathy Carter, executive vice
president of Soccer United Marketing. "With AT&T providing exclusive content
and technology enhancements, this new agreement will truly change the
game-watching experience for fans - both on and off the field."

This agreement builds upon AT&T's existing sponsorship of the Mexican National
Team and InterLiga, a Mexican club tournament that takes place on American
soil.

For more information on AT&T's sponsorship of MLS and the U.S. Men's and
Women's Soccer Teams, please visit: http://fanzone.att.net. 

*AT&T products and services are provided or offered by subsidiaries and
affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates - AT&T operating companies - are the providers of
AT&T services in the United States and around the world. With a powerful array
of network resources that includes the nation's fastest 3G network, AT&T is a
leading provider of wireless, Wi-Fi, high speed Internet and voice services.
AT&T offers the best wireless coverage worldwide, offering the most wireless
phones that work in the most countries.  It also offers advanced TV services
under the AT&T U-verse(SM) and AT&T | DIRECTV(SM) brands. The company's suite
of IP-based business communications services is one of the most advanced in
the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM
organizations are known for their leadership in directory publishing and
advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications
industry on FORTUNE(R) magazine's list of the World's Most Admired Companies. 

Additional information about AT&T Inc. and the products and services provided
by AT&T subsidiaries and affiliates is available at http://www.att.com.  This
AT&T news release and other announcements are available at
http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or
follow our news on Twitter at @ATTNews. Find us on Facebook at
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or at www.facebook.com/ATTSmallBiz to discover more about our small business
services.

(C) 2009 AT&T Intellectual Property. All rights reserved. 3G service not
available in all areas. AT&T, the AT&T logo and all other marks contained
herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated
companies.



SOURCE  AT&T Inc.

Serena Thomas, +1-314-982-0554, serena.thomas@fleishman.com, for AT&T Inc.
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