Viral wedding video gives Brown's "Forever" a boost

Wed Jul 29, 2009 3:14am EDT

Singer Chris Brown sits courtside during Game 5 of their NBA Finals basketball series between the Orlando Magic and the Los Angeles Lakers in Orlando, Florida, June 14, 2009. REUTERS/Jeff Haynes

Singer Chris Brown sits courtside during Game 5 of their NBA Finals basketball series between the Orlando Magic and the Los Angeles Lakers in Orlando, Florida, June 14, 2009.

Credit: Reuters/Jeff Haynes

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NEW YORK (Billboard) - When Jill Peterson and Kevin Heinz asked their wedding party to turn their wedding into a party, the result was the latest YouTube hit, "JK Wedding Entrance," which featured the entire cast dancing down the aisle to Chris Brown's "Forever."

Just five days after it was posted, the video was the most-cited clip, according to Nielsen's BlogPulse, and has recently surpassed 10 million views after the "Today" show flew the Minnesota couple and their friends to New York to re-create the event outside Rockefeller Center.

The happy couple's great fun also seems to have had a halo effect for troubled singer Chris Brown, whose February assault on his girlfriend at the time, singer Rihanna, cloaked the singer in months of negative attention. Brown pleaded guilty and received five years probation and must serve 180 hours of community labor.

The wedding video now contains a link for purchase of "Forever," which, despite being released last year, is in the iTunes top 10.

Brown's own attempt at a viral video, a recently released apology video for the Rihanna "incident," which he calls "inexcusable," has been viewed more than 2 million times. BlogPulse shows that July buzz about Brown and "Forever" has reached almost as much frequency as the blog discussion that occurred around the time of the assault.

(Editing by Sheri Linden at Reuters)

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