Google Supports Start Up Donut to Help Increasing Numbers of UK Entrepreneurs Succeed

BRISTOL, England--(Business Wire)--
A groundbreaking online resource has launched to help entrepreneurs start up and
grow successful businesses in the UK. Supported by sponsors Google, Start Up
Donut combines the advice and experience of dozens of start-up experts and
business advisers, and is set to have a positive impact on thousands of new
start-ups in the UK.

Start Up Donut went live today and has been developed in response to two
factors. Firstly, a surge in the number of business start-ups in the UK, brought
on by large numbers of redundancies and changes in the business climate.
Secondly, demand for high quality, practical, free advice covering starting up
and growing a small business. Entrepreneurs can use Start Up Donut absolutely
free to access hundreds of pages of practical information and advice, videos and
online tools designed especially to give quick, easy to understand help for
business start-ups.

James Elias, Google UK`s Head of Business Marketing, said that the timing for
the launch of Start Up Donut is perfect. "The economic conditions have led large
numbers of people to consider their options - as a result, entrepreneurial
activity is on the rise. There are some very creative businesses being launched,
and people are looking for the highest quality information to make their ideas a
reality."

Mick Dickinson, Marketing Manager at BHP Information Solutions, the company
behind Start Up Donut, said that research shows that well informed start-ups are
more likely to succeed. "Businesses which receive advice are around 30% more
likely to survive their first year than those which don`t seek help. Start Up
Donut brings dozens of leading experts and outstanding money-saving offers to a
wider section of the start-up population, helping more businesses to succeed.

"Start Up Donut is a brilliant first port of call where businesses are able to
get answers from the experts to some key questions they face, and then identify
and get the advice and support they need"

Because Start Up Donutis supported by sponsor Google, it is free of
advertisements and is free to use.

Start Up Donut is at www.startupdonut.co.uk

Mick Dickinson, BHP Information Solutions
tel: 0117 904 2224
info@startupdonut.co.uk

Copyright Business Wire 2009