Bizo Hires Media Sales Veteran for Director Post

SAN FRANCISCO, CA, Jul 30 (MARKET WIRE) --
Bizo, the leading B2B audience targeting platform and advertising
network, announced today that John Whitmore, a digital agency veteran
with more than a decade of experience helping big brands reach online
audiences, will join the team as the company's New York-based Sales
Director.

John Whitmore comes to Bizo from Varick Media Management where he worked
with top advertisers to expand an audience platform and break new ground
in getting results from targeted ad networks. For more than 10 years,
Whitmore has worked with some of the top agencies and online media
experts in the industry -- including ValueClick, Tribal Fusion and [X+1].

"In Bizo I saw an opportunity to build on my substantial industry
experience and truly change the game for online business-to-business
advertising," said Whitmore. "No other company has the technology and the
team to make the web a more productive medium for both advertisers and
business audiences."

Whitmore joins a number of media experts who have joined the Bizo team.
Last month, Bizo announced the hire of B2B publishing luminary and former
Crain's managing director, Bill Furlong, to lead business development and
partner strategies.

Bizo also announced in June that it was averaging an industry-leading
$3.50 CPM for its publishers.

"We are filling out a killer team to best deliver Bizo's technology and
B2B audience-targeting assets to advertisers trying to reach business
professionals online," said Russell Glass, CEO of Bizo, "Never before has
there been a way to target ads to business professionals effectively
without compromising audience privacy or wasting impressions on the wrong
audiences. And our publishers see better results with us than they do with
any other network."

Bizo has a distinct value to offer to the following groups:

-- For a B2B marketer, Bizo enables the targeting of specific business
audiences on publisher sites across the web to easily and affordably reach
highly qualified audiences.
-- For a publisher, Bizo creates new revenue opportunities and more
efficient monetization of online audiences.
-- For business audiences, Bizo decreases the volume of irrelevant
advertising across the web. Bizo only uses anonymous information, ensuring
complete user privacy.

Bizo works with a growing number of the top B2B advertisers including
UPS, Superpages, Capital One and Hoover's. Publishing partners include
BizTree, Lebhar-Friedman, MerchantCircle, McGraw Hill, Nielsen Business
Media and others.

About Bizo

Bizo, Inc. is the world's first targeted B2B audience targeting platform
and advertising network, and currently reaches over 45 million targeted
business people across thousands of sites on the web. Bizo has created a
new approach to online B2B marketing with precise ad targeting that's
based on a prospect's bizographics -- industry, functional area,
seniority, size of company, education, gender, location and more. This
unique understanding of a person's bizographics allows Bizo to
anonymously deliver powerful ad targeting based on these attributes and
behaviors. Bizo is privately held and based in San Francisco, CA.

Contact
Christina Williams
Page One PR for Bizo
503.539.3619
Email Contact

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