Zhongpin Presents Its Integrated Industrial and IT Advances to the Chinese Consumer...

Zhongpin Presents Its Integrated Industrial and IT Advances to the Chinese
Consumer Goods Industry Conference

CHANGGE CITY and BEIJING, China, July 30 /PRNewswire-Asia-FirstCall/ --
Zhongpin Inc. ("Zhongpin", Nasdaq: HOGS), a leading meat and food processing
company in the People's Republic of China, today announced that it presented
Zhongpin's experience in applying integrated industrial engineering and
information technologies at the "National Conference for Advances in
Industrial and Information Technologies Applied in the Consumer Goods
Industry."
The conference was held by the Chinese Ministry of Industry and
Information Technology (MIIT) in Zhengzhou in Henan province on July 15, 2009.
Attending the conference were 79 representatives from many companies, plus
senior officials from the Chinese government.
As the only company from Henan province to present, Zhongpin was selected
as the sole representative to present within the domestic food processing
industry. A total of 10 companies from diverse industries introduced and
explained their process engineering and IT innovations and results. Companies
that presented included the Haier Group, Qingdao Hong Ling Company, Shanghai
Metersbonwe Fashion & Accessories Co., and others.
Zhongpin's presentation was titled "Enhancing Competitiveness by Applying
Integrated Industrial Process Engineering and Information Systems."
Mr. Xianfu Zhu, Chairman and CEO of Zhongpin, said, "We are very pleased
to have been the only representative presenting for the Chinese food
processing industry at this influential and high-profile conference. Being
selected shows the MIIT's recognition of the outstanding and innovative
advances Zhongpin has made in its integrated operations, management, and
accounting IT system and also highlights the kinds of major advances that can
be achieved by applying advanced industrial process technology to China's food
processing industry.
"Zhongpin has invested extensively to industrialize its traditional food
processing and has leveraged those industrial process advances with modern
information systems. The result is dramatically higher efficiency and
profitability, stronger competitiveness, and a new foundation for sustainable
long-term success.
"Zhongpin's advances and integration of industrial engineering and
information technology, applied to most of our processes, have resulted in
Zhongpin having the leading vertically integrated supply chain in the food
processing industry, which also ensures the very high quality and safety of
our products. We are confident these investments will help maximize our value
for shareholders and further strengthen our customers' satisfaction and our
market position in the food processing and supply business."
About Zhongpin
Zhongpin Inc. is a meat and food processing company that specializes in
pork and pork products, fruits, and vegetables in China. Its distribution
network in China covers 20 provinces plus Beijing, Shanghai, Tianjin, and
Chongqing and includes more than 3,000 retail outlets. Zhongpin's export
markets include the European Union and Southeast Asia. For more information
about Zhongpin, please visit Zhongpin's website at http://www.zpfood.com .
Safe harbor statement
Certain statements in this news release are forward-looking statements
made under the safe harbor provisions of The Private Securities Litigation
Reform Act of 1995. Zhongpin has based its forward-looking statements largely
on its current expectations and projections about future events and trends
that it believes may affect its business strategy, results of operations,
financial condition, and financing needs. These projections involve risks and
uncertainties that could cause actual results to differ materially from those
in the forward-looking statements, which may include but are not limited to
such factors as downturns in the Chinese economy, unanticipated changes in
product demand, any effect from the A(H1N1) virus on Zhongpin's market or
sales, interruptions in the supply of live pigs and or raw pork, poor
performance of the retail distribution network, delivery delays, freezer
facility malfunctions, Zhongpin's ability to build and commence new production
facilities according to intended timelines, the ability to prepare Zhongpin
for growth, the ability to predict Zhongpin's future financial performance and
financing ability, changes in regulations, and other information detailed in
Zhongpin's filings with the United States Securities and Exchange Commission.
You are urged to consider these factors carefully in evaluating Zhongpin's
forward-looking statements and are cautioned not to place undue reliance on
those forward-looking statements, which are qualified in their entirety by
this cautionary statement. All information provided in this news release is as
of the date of this release. Zhongpin does not undertake any obligation to
update any forward-looking statement as a result of new information, future
events or otherwise, except as required by law.
For more information, please contact:

Zhongpin Inc.

Mr. Sterling Song (English and Chinese)
Investor Relations Manager
Tel: +86-10-8286-1788 x101 in Beijing
Email: ir@zhongpin.com

Mr. Warren (Feng) Wang (English and Chinese)
Chief Financial Officer
Tel: +86-10-8286-1788 in Beijing
Email: ir@zhongpin.com

Christensen

Mr. Yuanyuan Chen (English and Chinese)
Tel: +86-10-5971-2001 in Beijing
Mobile: +86-139-2337-7882 in Beijing
Email: ychen@christensenir.com

Mr. Tom Myers (English)
Mobile: +86-139-1141-3520 in Beijing
Email: tmyers@christensenir.com

SOURCE Zhongpin Inc.

Zhongpin Inc.: Sterling Song (English and Chinese), Investor Relations Manager
at +86-10-8286-1788 x101 in Beijing or ir@zhongpin.com; Warren (Feng) Wang
(English and Chinese), Chief Financial Officer at +86-10-8286-1788 in Beijing
or ir@zhongpin.com; Or, at Christensen: Yuanyuan Chen (English and Chinese) at
+86-10-5971-2001 in Beijing, Mobile: +86-139-2337-7882 in Beijing or
ychen@christensenir.com; Tom Myers (English), +86-139-1141-3520 in Beijing or
tmyers@christensenir.com