AirTran Airways Launches Icelandic Glacial Water Onboard
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ORLANDO, Fla., July 30 /PRNewswire-FirstCall/ -- AirTran Airways, a subsidiary
of AirTran Holdings, Inc. (NYSE: AAI), today announced that it is the first
airline in North America to board Icelandic Glacial Natural Spring Water for
sale. Icelandic Glacial becomes the second water available for sale in a
bottle on AirTran Airways' flights along with glaceau's smartwater(R) -- both
of which are available for sale at $2 per bottle, and the airline also offers
Dasani(R) water poured in a cup complimentary on all flights.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090730/NY54136 )
Icelandic Glacial is a pioneer in water with environmentally responsible
consumer products including industry leading Carbon Neutral certified bottled
water, great taste, exceptional Icelandic purity, fully recyclable PET bottle
sizes, and award winning bottle design.
"AirTran Airways is an innovative airline, and we are proud to be the first
airline in North America to board Icelandic Glacial Natural Spring Water for
sale to our customers who have asked us for bottled water options," said Tad
Hutcheson, vice president of marketing and sales for AirTran Airways. "The
unique packaging coupled with the exceptional taste of the Icelandic Glacial
water and the environmentally responsible product will be a hit with our
customers."
While Icelandic Glacial Water is making its North American debut on AirTran
Airways, it is available on a number of airline operators across the world,
including Icelandic national airline Icelandair and private business jet
operator Netjets Europe.
"The brand has come a long way over a relatively short period of time and we
are extremely pleased to continue developing strong relationships with leading
airline companies such as AirTran Airways," said Jon Olafsson, chairman and
co-founder, Icelandic Glacial. "We are constantly looking to increase our
product availability across North America, therefore opening up additional
channels with AirTran enables us to reach even more consumers seeking pure and
responsible hydration options."
AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE: AAI) and a
Fortune 1000 company, has been ranked the number one low cost carrier in the
Airline Quality Rating study for the past two years. AirTran Airways is the
only major airline with Wi-Fi on every flight and offers coast-to-coast
service on North America's newest all-Boeing fleet. Its low-cost, high-quality
product also includes assigned seating, Business Class and complimentary XM
Satellite Radio on every flight. To book a flight, visit
http://www.airtran.com.
About Icelandic Glacial Natural Spring Water
As the world's first CarbonNeutral(R) certified bottled spring water for both
product and operations, Icelandic Glacial delivers a water of exceptional
purity to consumers with a "net zero" carbon footprint.
Icelandic Glacial was named "Best Water of 2007" by industry experts BevNET,
and also received accolades for the "Best Sustainability Initiative" at the
2007 BottledWaterWorld awards.
Icelandic Glacial, the product of Icelandic Water Holdings ehf, located in
Olfus, Iceland, is an environmental pioneer in the industry. The company
utilizes natural green energy sources, using only geothermal and hydroelectric
power to fuel production. The source of Icelandic Glacial is the legendary
Olfus Spring, a naturally replenished catchment zone formed during a massive
volcanic eruption more than 4,500 years ago.
Icelandic Glacial is distributed in the United States by Anheuser-Busch, which
took a 20 percent ownership stake in the company in July 2007.
For more information on Icelandic Glacial, go to
http://www.icelandicglacial.com.
Media: AirTran Airways
Christopher White
Cynthia Tinsley-Douglas
678.254.7442
Icelandic Glacial
Peter Ramsay
+44.752.522.6235
SOURCE AirTran Airways
Christopher White or Cynthia Tinsley-Douglas, both of AirTran Airways,
+1-678-254-7442; or Peter Ramsay of Icelandic Glacial, +44-752-522-6235
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