Fordela Corporation Delivers Video Solutions to High Profile New Customers

SAN FRANCISCO, July 30 /PRNewswire/ -- Fordela Corporation, a leader in online
video management and delivery solutions for businesses, powers up video
websites for two new customers, Qantas Airways and the Silicon Valley
Association of Startup Entrepreneurs. Working with Fordela, the two
organizations are adding video content to enhance existing online marketing
efforts.

In order to enhance their promotion of travel deals to Sydney, Australia,
Qantas turned to Fordela to showcase videos of the city's popular events.
Fordela worked closely with Qantas to create a tailored video solution and a
player that's embedded in the Qantasdeals.com website, blending seamlessly
with the site's existing look and feel.

"Fordela's custom solution added a premium feel to our campaign," explained
Dina Louie, Manager, Online Marketing, Qantas, North America. "Even more
important, with Fordela's reporting and analytics tools we can now see exactly
how many times each individual clip is viewed, where in the world a user
watched them, and whether users skipped past any videos. This level of
detailed information is crucial for us to evaluate the success of our
promotion and determine how engaged consumers are with our message."

With Fordela's easy-to-use software, videos can be edited, modified, enabled
or disabled through a simple web interface. Qantas can now take total control
of its video management needs and make changes on the fly.

Entrepreneurs Win Prime Exposure

The technology startups with the brightest ideas at the Launch: Silicon Valley
2009 conference won more than "most likely to succeed" honors at the June 9
event in Mountain View, Calif. - videos of their presentations are now
available online for venture capitalists around the world to view.

Fordela's production services department filmed each company's presentation on
behalf of the Silicon Valley Association of Startup Entrepreneurs (SVASE).
Less than six hours after the top six entrepreneurs were named, Fordela
published those presentations to the SVASE website, providing the winners with
worldwide exposure.

"Fordela is committed to making it easier for organizations and companies to
enhance their online presence with videos," said Jason Deadrich, President of
Fordela Corporation. "We use our platform to work with our clients and create
customized solutions. This contest was a prime example of our ability to move
quickly and deliver results in a matter of hours."

Users can watch individual presentations one at a time simply by clicking on a
still image of the presentation on the right side of the SVASE site. In
addition to building a unique video player to showcase the winning
presentations, Fordela also included tools for users to download the slideshow
presentation that accompanies each submission.

Fordela's platform works on a global content delivery network. The end result
is that no matter where in the world someone is watching videos, they will
play fast, appear buffer-free and allow for a seamless viewing experience.
Videos appear in HD-quality with full CD stereo audio.

About Fordela Corporation:
Fordela Corporation, the leader in enterprise-grade media management, assists
businesses and corporations with secure and easy media publishing,
distribution, management, and tracking. Fordela's video management platform
can be integrated into any existing network. Fordela Corporation is a
privately funded company located in San Francisco, California. For more
information, visit http://www.fordela.com or call (866) 656-0326.

SOURCE Fordela Corporation

Fordela Corporation, +1-866-656-0326