LG Announces Winner of 2nd Annual Design the Future Competition

$20,000 Winning Design Selected From More Than 800 Entries

SAN DIEGO, July 30 /PRNewswire/ -- LG Electronics MobileComm U.S.A. Inc. (LG
Mobile Phones) recently named Emily Albinski from Wading River, NY the winner
of its 2nd Annual Design the Future Competition. The idea competition
challenged participants to create a concept to define the future of personal
mobile communication. More than 800 designs were submitted in the competition
in a battle for over $80,000 in awards. LG awarded $20,000 to the first place
winner, $10,000 to second place and $5,000 to third place. LG also presented
40 honorable mentions of $1,000 plus an LG U.S. phone!

(Photo: http://www.newscom.com/cgi-bin/prnh/20090730/LA54289-a)
(Photo: http://www.newscom.com/cgi-bin/prnh/20090730/LA54289-b)

First place winner Albinski, a professional full-time freelance designer,
created the CC on the theme of connectivity. The winning concept of a modular
phone, which could be used by LG in the future, includes a "core" phone that
can be inserted into a touch screen or netbook shell depending on the user's
needs. By design, the winning concept would allow users to connect in many
different contexts and environments. Albinski, a science and technology
enthusiast, refined and laid out her concept in just four days. In 2008, she
participated in the challenge and submitted a USB necklace in the LG Swarovski
Crystal Vision design contest.

"Where better to get inspired than from the imaginations of mobile phone
users, ranging from students to professionals," said Ehtisham Rabbani, vice
president of product strategy and marketing for LG Mobile Phones. "With these
priceless submissions, LG not only gets closer to the future of this industry,
but gets to share in the thrill of discovering it with our consumers as a
guiding light."

Many of the design concepts submitted demonstrated the desire to stay
connected and multi-task in a wearable option. One honorable mention concept -
titled Morph - featured a touch screen phone with a flexible display that can
be bent and worn around the wrist. Another honorable mention concept - the
HiFi - included a touch screen phone that can be converted into a hands-free
headphone for listening to music and making calls.

This year's competition featured more awards and attracted a record number of
submissions from design enthusiasts. Entries were judged on four categories:
need fulfillment, creativity/originality, feasibility and polish and appeal.
Any U.S. resident over the age of 18 years (or age of majority in state of
residence) and older was eligible to submit a concept. Both seasoned and
aspiring designers used their imagination, creativity and 2D and 3D
engineering software such as the free trial of SketchBook Pro provided by
partner Autodesk to create their designs. Award submissions were accepted
from April 20, 2009 to June 7, 2009 and were submitted online through
crowdSPRING, a partner for this competition.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology
innovator in consumer electronics, mobile communications and home appliances,
employing more than 84,000 people working in 115 operations including 84
subsidiaries around the world. With 2008 global sales of USD44.7 billion, LG
is comprised of five business units -- Home Entertainment, Mobile
Communications, Home Appliance, Air Conditioning and Business Solutions. LG is
the world's leading producer of flat panel TVs, audio and video products,
mobile handsets, air conditioners and washing machines. LG has signed a
long-term agreement to become both a Global Partner and a Technology Partner
of Formula One(TM). As part of this top-level association, LG acquires
exclusive designations and marketing rights as the official consumer
electronics, mobile phone and data processor of this global sporting event.
For more information, please visit www.lge.com.

About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is a leading global mobile
communication and information company. LG creates handsets that provide an
optimized mobile experience to customers around the world with its
cutting-edge technology and innovative handset design capabilities.
Increasingly, LG is pursuing convergence technology and mobile computing
products. LG will continue to take leadership in the mobile communication
environment with stylish designs and smart technology. For more information
please visit www.lgmobilephones.com.

About crowdSPRING
crowdSPRING (http://www.crowdspring.com) is an online marketplace for creative
services. For buyers, crowdSPRING is a place to post a creative project, watch
the world contribute ideas and choose the one they like. For creatives,
crowdSPRING is a global stage for creativity where title and experience don't
matter. crowdSPRING is a privately held company based in Chicago. For more
information, visit www.crowdspring.com.

About Autodesk
Autodesk, Inc. (Nasdaq: ADSK), is a world leader in 2D and 3D design software
for the manufacturing, building and construction, and media and entertainment
markets. Since its introduction of AutoCAD software in 1982, Autodesk has
developed the broadest portfolio of state-of-the-art Digital Prototyping
solutions to help customers experience their ideas before they are real.
Fortune 1000 companies rely on Autodesk for the tools to visualize, simulate
and analyze real-world performance early in the design process to save time
and money, enhance quality and foster innovation. For additional information
about Autodesk, visit PRN Photo Desk, photodesk@prnewswire.com
www.autodesk.com.

Autodesk, Sketchbook Pro are registered trademarks or trademarks of Autodesk,
Inc., and/or its subsidiaries and/or affiliates in the USA and/or other
countries. All other brand names, product names or trademarks belong to their
respective holders. Autodesk reserves the right to alter product offerings and
specifications at any time without notice, and is not responsible for
typographical or graphical errors that may appear in this document.

SOURCE LG Electronics, Inc.

Demetra Kavadeles of LG Electronics, Inc. and LG MobileComm U.S.A., Inc.,
+1-707-328-5307, dkavadeles@lge.com, or Julie Stephens of LG One,
+1-310-724-5964, julie.stephens@lg-one.com