Best Western Rewards(SM) Members Can Now Redeem Points for Canadian Automobile Association Membership

PHOENIX, AZ, Jul 30 (MARKET WIRE) --
Best Western International, the World's Largest Hotel Chain(R), and the
Canadian Automobile Association (CAA), today announced that Best Western
Rewards(SM) members can now redeem points for membership with CAA.

CAA basic membership includes the following benefits, in addition to
discounts at thousands of partners around the world:

-- Five kilometers of free towing from point of disablement
-- Battery jump starting service
-- Flat tire service
-- Free delivery of emergency fuel with a charge for fuel at current pump
prices
-- Lockout and key service

CAA members receive guaranteed best available rates during their Best
Western stays and earn Rewards points and miles faster during promotions.
Plus, CAA members have the benefit of choosing CAA Dollars(R) as their
rewards earning preference.

"As a CAA Preferred Lodging Partner, Best Western recognizes how valuable
CAA membership is for our Rewards customers," said Dorothy Dowling, Best
Western senior vice president of marketing and sales. "Rewards members
that sign up for CAA membership are going to maximize their earning
potential and get great benefits from both Best Western and CAA."

Rewards members need 16,000 points to convert for CAA membership. The
points can only be used towards a new basic membership with CAA. Current
CAA members can use points to purchase membership for a family member or
friend.

Best Western Rewards is one of the industry's most generous rewards
programs and one of few that is truly international. This summer, Best
Western is rewarding travellers who complete two separate stays at its
hotels by August 16, 2009 with a free room night voucher valid at many of
its 4,000 locations worldwide. Members can redeem points year-round for
global free room nights with no blackout dates, dining, shopping and
entertainment gift cards, gas cards, airline miles and more. Rewards
program members can book their award nights and purchase travel at
www.bestwestern.com.

To be eligible, guests must register and be members of Best Western
Rewards. Individuals who are not already members may join the program
prior to or during their first stay. Membership is free. To join Best
Western Rewards(SM), visit www.bestwesternrewards.com/CAA.

About Best Western International

Best Western International is THE WORLD'S LARGEST HOTEL CHAIN(R),
providing marketing, reservations and operational support to over 4,000*
independently owned and operated member hotels in 80* countries and
territories worldwide. An industry pioneer since 1946, Best Western has
grown into an iconic brand that hosts 400,000* worldwide guests each
night. Best Western's diverse property portfolio, its greatest strength,
stems from a business model designed to give owners maximum flexibility to
address market-specific needs. Equally committed to the business and
leisure traveler, Best Western recently embarked on a mission to lead the
hotel industry in customer care. World Vision is the charity of choice for
Best Western in building the world's largest family, as our hotels and
staff sponsor children in need around the globe. Since 2004, Best Western
has served as the Official Hotel of NASCAR(R). For more information or to
make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and can fluctuate.

Contact:
Heather Wright
Best Western International
(602) 957-5752
heather.wright@bestwestern.com

Kelly Schwartz
Allison & Partners
(480) 776-6412
kelly@allisonpr.com

Copyright 2009, Market Wire, All rights reserved.

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