NIVS IntelliMedia Technology Group Awarded 'AAA' Credit Rating

HUIZHOU, China, July 30 /PRNewswire-Asia-FirstCall/ -- NIVS IntelliMedia
Technology Group, Inc., (NYSE Amex: NIV) ("NIVS" or "the Company"), an
integrated consumer electronics company that designs, manufactures, markets
and sells intelligent audio and video products, today announces that it has
been awarded the highest "AAA" credit rating by China Export & Credit
Insurance Corp. ("Sinosure").
There are 62 companies from the Guangdong province that have been granted
"AAA," "AA" and "A" ratings by Sinosure, and among which only NIVS and three
others have been endowed the highest "AAA" credit rating. The credit rating
reflects a company's solid legal status, business scale, credit history, and
business prospect, and the "AAA" rating recognizes an enterprise's excellence
in business operation, credit worthiness, and internal risk management.
Sinosure is the only policy-oriented Chinese insurance company
specializing in export credit insurance, and its rating system employs a
combination of qualitative and quantitative analysis of an entity's macro
environment, management team, internal controls, financial strength, suppliers
and customers. Sinosure's export risk management rating aims to strengthen
export enterprises' risk management, internal control process, and ultimately
overall risk management. Sinosure's mission is to support national
enterprises and hi-tech corporations with innovative technologies and products
to develop overseas markets. Since its founding, Sinosure has been supporting
and promoting the export of hi-tech products, through a series of services
including short-term and long-term export credit insurance, domestic trade
credit insurance and guarantee, international debt collection, credit rating
and financing facilities under credit insurance, to guarantee export trade of
hi-tech corporations all-around and build an insurance chain covering various
credit risks for hi-tech corporations.
"We are very proud to be granted Sinosure's 'AAA' rating for three
consecutive years since 2006," commented Mr. Tianfu Li, Chairman and CEO of
NIVS. "This entitlement is a strong recognition of NIVS' strong risk
management and internal control. As the global financial crisis continues to
impact the region's export business, the strategic partnership between
industries and financial institutions will help Chinese enterprises gain more
exposure in the international market. A sound and well-implemented risk
control system becomes an inevitable requirement for sustainable corporate
development, and as we proceed with our planned expansion in both domestic and
overseas markets, we are confident that our comprehensive risk management and
highest credit rating will further strengthen NIVS' market position and brand
awareness, enhance our competitive advantages. As we continue to strengthen
our internal controls and risk management, we are confident to maintain our
'AAA' rating in the coming years."
About NIVS IntelliMedia Technology Group, Inc.
NIVS IntelliMedia Technology Group is an integrated consumer electronics
company that designs, manufactures, markets and sells intelligent audio and
video products in China, Greater Asia, Europe, and North America. The NIVS
brand has received "Most Popular Brand" distinction in China's acoustic
industry for three consecutive years, among numerous other awards. Ranked
43rd on Forbes' Top 100 Chinese Research and Development Companies, NIVS has
developed leading Chinese speech interactive technology, which forms a
foundation for the Company's intelligent audio and visual systems, including
digital audio, LCD televisions, digital video broadcasting ("DVB") set-top
boxes, peripherals and more.
Safe Harbor Statement
This release contains certain "forward-looking statements" relating to the
business of the Company and its subsidiary companies. These forward looking
statements are often identified by the use of forward-looking terminology such
as "believes, expects" or similar expressions. Such forward looking statements
involve known and unknown risks and uncertainties, including, but not limited
to the Company's reliance on its major customers for a large portion of its
net sales; the Company's ability to develop and market new products; the
Company's ability to continue to borrow and raise additional capital to fund
its operations; the Company's ability to collect aging trade receivables and
the effect of a growing doubtful account allowance; the Company's ability to
accurately forecast amounts of supplies needed to meet customer demand;
exposure to market risk through sales in international markets; the market
acceptance of the Company's products; exposure to product liability and defect
claims; fluctuations in the availability of raw materials and components
needed for the Company's products; protection of the Company's intellectual
property rights; changes in the laws of the PRC that affect the Company's
operations; development of a public trading market for the Company's
securities; and the cost of complying with current and future governmental
regulations and the impact of any changes in the regulations on the Company's
operations. Investors should not place undue reliance on these
forward-looking statements, which speak only as of the date of this press
release. The Company's actual results could differ materially from those
anticipated in these forward-looking statements as a result of a variety of
factors, including the discussed above and in the Company's periodic reports
that are filed with the Securities and Exchange Commission and available on
its website (www.sec.gov). All forward-looking statements attributable the
Company or to persons acting on its behalf are expressly qualified in their
entirety by these factors other than as required under the securities laws.
The Company does not assume a duty to update these forward-looking statements.
For more information, please contact:

Company Contact:
Jason Wong
Vice President Investor Relations
Tel: +86-138-2991-6919
Email: jason@nivsgroup.com

Investor Contact:
ICR
Michael Tieu
Tel: +86-10-6599-7960
Email: michael.tieu@icrinc.com

In the U.S.:
Brian M. Prenoveau, CFA
Tel: +1-203-682-8200
Email: brian.prenoveau@icrinc.com

SOURCE NIVS IntelliMedia Technology Group, Inc.

Jason Wong, Vice President Investor Relations of NIVS IntelliMedia Technology
Group, Inc., +86-138-2991-6919, jason@nivsgroup.com; or Investor Contact:
Michael Tieu of ICR, +86-10-6599-7960, michael.tieu@icrinc.com; or In the
U.S.: Brian M. Prenoveau, CFA, +1-203-682-8200, brian.prenoveau@icrinc.com