Samsung Introduces Stylish New LED HDTV That Delivers Excellent Picture Quality, Connectivity and Interactive Features

Joining Samsung`s Award-winning LED TV Line, 8500 Series Offers Consumers
Supreme HD Experience
RIDGEFIELD PARK, N.J.--(Business Wire)--
Samsung Electronics America, Inc., a market leader and award-winning innovator
in consumer electronics, today unveiled the flagship model of its expanded LED
HDTV lineup with the all-new 8500 Series. The new HDTVs combine the
award-winning picture quality and thinness of Samsung`s previous LED HDTVs, with
the latest networking and interactive features, to provide an ideal option to
all TV connoisseurs.

"For consumers who are looking for the ultimate HD centerpiece and high-level
performance in their home theater, the Samsung 8500 Series delivers
break-through quality and design," said John Revie, senior vice president of
Visual Display Marketing, Samsung Electronics America. "The 8500 Series
underscores Samsung`s dedication to providing a full range of HDTVs that not
only achieve the highest levels of picture quality, but also provide unique and
immersive entertainment experiences through our Medi@2.0 suite."

Samsung 8500 LED HDTV Series Pricing and Availability

* Price: 46-inch class: $3,599.99 / 55-inch class: $4,499.99
* Availability: September 2009

Picture Quality and Control

With Samsung`s innovative use of white LEDs as a backlight source, the 8500
Series is capable of a stunning 7,000,000:1 dynamic contrast ratio for extreme
detail and image depth. Its Wide Color Enhancer Pro ensures that colors are
consistently vibrant, while Samsung`s Ultra Clear Panel works to improve image
clarity and brightness regardless of a room`s ambient lighting. The 8500 Series
is also compliant with the latest Energy Star v3.0 ratings, and includes an
optimized energy savings mode that adjusts the backlight and picture quality,
without sacrificing the overall viewing experience. Additionally, its "Natural"
mode optimizes picture settings to model the brightness advantage of LCD
displays and the cinema-like richness of plasma displays with any content.

The 8500 Series incorporates an ultra-quick 2ms panel response time, combined
with Samsung`s latest version of its Auto Motion Plus frame interpolation
technology that has a true 240Hz refresh rate to significantly improve playback
of fast-paced content. Going beyond the three standard Auto Motion Plus presets,
users can also separately adjust the levels of judder and motion blur reduction
for superior picture control.

Connectivity and Content

The new 8500 Series features Samsung`s Medi@2.0 suite, allowing users to access
content from more sources than ever before. The Internet@TV - Content Service,
developed in association with Yahoo!, provides onscreen access to popular
web-based content from Yahoo! (Flickr, Video, News, Weather, and Finance), USA
Today (Sports), Twitter, YouTube, and others.The widgets-based interface and
scrollbar are activated with the push of a button, and run along the bottom of
the screen for easy browsing of the latest programs and content available.

Even after purchase, consumers will be able to use a growing library of widgets,
as the widget development kit is available for other content providers to
develop new offerings. Samsung`s Medi@2.0 suite provides wired and wireless DLNA
compatibility to enjoy photos, music and videos from a networked PC right on the
television. Pre-loaded photos, artwork, games, and recipes are also included for
entertaining, and two USB 2.0 connections can be used for playing a plethora of
video, photo, and audio files from portable devices, including external hard
memory.

Designed to Stand Out

Measuring at just 1.6 inches deep and featuring Samsung`s Touch of Color (ToC)
bezel, the 8500 Series provides consumers with style and flexibility in an HDTV.
Additionally, both the 46-inch and 55-inch models come with a built-in tuner and
an array of multimedia connections. Samsung`s innovative, ultra-slim wall-mount
solution (sold separately) makes installation akin to hanging a picture frame,
by reducing the gap between the TV and the wall to a mere 0.6 inches - a major
improvement over traditional mounting systems.

Samsung Electronics America`s press releases, video content and product images
are available at www.samsung.com/newsroom.

Specifications

8500 Series LED HDTV

Screen Sizes * 54.6-inch / 45.9-inch
Resolution * Full HD 1080p
Design * Touch of Color (ToC) with Charcoal accents
* Crystal neck swivel stand
* Compatible with ultra-slim wall-mount solution (sold separately)
Video * 7,000,000:1 contrast ratio
* 2ms response time
* Auto Motion Plus 240Hz frame interpolation with separate blur and judder adjustments
* Ultra Clear Panel
* Wide Color Enhancer Pro
Audio * Down-firing speakers with integrated woofer
* 15-watts x 2 (55-inch class)
* 10-watts x 2 (46-inch class)
* SRS TruSurround HD
Features * Medi@2.0TM
* Internet@TV - Content Service with Yahoo! Widget Engine
* Content Library
(2GB flash memory)
* USB 2.0 Movie with MPEG4, DivX, MP3, JPEG decoders
* DLNA-CERTIFIED for wired / wireless access (USB dongle for wireless sold separately)
* Natural Mode
* Energy Star v3.0 compliant
* Built-in ATSC/Clear QAM digital tuner
* Picture-in-Picture
* Local Dimming
A/V * 4 HDMI (HDMI-CEC) version 1.3 inputs (side)
Connections * 1 component input (rear)
* 2 USB 2.0 inputs (side)
* 1 Ethernet connection (rear)
* 1 optical audio output (side)
* 1 PC input (rear)
Estimated Selling Price * 54.6-inch (UN55B8500): $4,499.99
* 45.9-inch (UN46B8500): $3,599.99
Availability * August 2009

* 54.6-inch (UN55B8500): $4,499.99
* 45.9-inch (UN46B8500): $3,599.99

Availability

* August 2009

*Subject to change without notice.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a
wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range
of award-winning, digital consumer electronics and home appliance products,
including HDTVs, home theater systems, MP3 players, digital imaging products,
refrigerators and washing machines. A recognized innovation leader in consumer
electronics design and technology, Samsung is the HDTV market leader in the U.S.
Please visit www.samsung.com for more information.

Samsung Electronics America
Katie Seifert, 201-229-4090
kseifert@sea.samsung.com
or
MWW Group
Radley Moss, 646-351-8104
rmoss@mww.com

Copyright Business Wire 2009

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