AudienceScience Audience Relevant Messaging (ARM) Delivers Messaging Tailored to Individual Characteristics and

NEW YORK, NY, Jul 30 (MARKET WIRE) --
AudienceScience (formerly Revenue Science) announced today the
availability of Audience Relevant Messaging (ARM), a new dynamic
targeting offering that enables advertisers to deliver personalized
messages to consumers based on their individual interests and/or intent
to purchase. ARM offers advertisers the potential for unparalleled ROI
with dynamic display ad generation and results comparable to search
performance providing the exact offer to motivate a prospect to purchase.

ARM Retargets Shoppers to Maximize Performance of Every Impression

Shopping cart abandonment is a challenge for all online advertisers and
retailers. In fact, studies show that online consumers abandon their
shopping carts anywhere from 50% to 75% of the time, according to a recent
JupiterResearch study. This abandonment pattern extends across multiple
industries including automotive, retail, travel, technology, finance, and
many others. ARM enables advertisers to target consumers who have
abandoned their shopping cart with a message or offer pertaining
specifically to their browsing behavior and the items in their cart, as
well as search behavior, online and offline shopping history,
demographics, geography, and more. That message can be delivered and
frequency capped, regardless of where the shopper is currently browsing
across the entire AudienceScience Targeting Marketplace(TM).

To be able to truly engage with their customers, advertisers need the
ability to personalize ads for individual consumers. Advertisers can
leverage AudienceScience's extensive audience targeting knowledge to learn
more about their prospects and consumers to easily create relevant and
dynamic messaging based on multiple data points. ARM streamlines the
creative process by eliminating the need to generate hundreds of ad
creatives for a single campaign by easily enabling the advertiser to alter
multiple elements such as offers, colors, images, and messaging. With ARM
AudienceScience can now easily pull the right creative for the right
consumer at the right time and can also test creative and alter campaigns
in real-time based on individual behavior and response.

"Advertisers are constantly looking for ways to increase performance and
optimization capabilities in their online advertising investment," said
Jeff Hirsch, President and CEO, AudienceScience. "Audience Relevant
Messaging (ARM) maximizes the value of each impression with dynamic and
personalized creative. Campaigns using dynamically relevant ads have been
shown to perform better than similar campaigns without dynamic ads and
demonstrated improvements in clickthroughs and conversions range from 30%
to 400%."

About AudienceScience:

AudienceScience (formerly Revenue Science) is a technology-centric media
company focused on the science of online marketing. AudienceScience is the
only company worldwide to offer both an audience technology platform and a
targeting marketplace, recording billions of behavioral events daily and
reaching over 385 million unique Internet users. AudienceScience
technology empowers Web publishers, marketers, networks, exchanges, and
agencies to create intelligent audience segments to connect people with
relevant advertising driving the transition to data-driven audience
marketing online. Delivering behaviorally targeted campaigns since 2003,
AudienceScience serves more targeted ads worldwide than any other company
for clients including Financial Times, Gannett, Jumpstart Automotive
Media, New York Times Digital, NikkeiNet, Reuters.com, The Guardian.co.uk,
Univison.com, and Wall Street Journal Digital. For more information,
please visit www.audiencescience.com.

Media Contact:
Morgan McDowell
blast! PR on behalf of AudienceScience
Email Contact
919-833-9975 x. 12

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