Global Leader in Insulation Introduces New Fire and Moisture Resistant Products to...

Global Leader in Insulation Introduces New Fire and Moisture Resistant
Products to United States
For the first time, American homeowners can find Roxul insulation products on
retail shelves

ATLANTA, July 30 /PRNewswire-FirstCall/ -- Roxul Inc., the North American
operation of the world's largest producer of stone wool insulation, Rockwool
International, has introduced its globally successful residential insulation
products to the United States for the first time. Both Roxul(R)
Safe'n'Sound(TM), an acoustical insulation for interior walls, and Roxul(R)
ComfortBatt(R), a superior thermal insulation for exterior walls, are fire
resistant, water repellant and made from stone.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090730/CL54141-a)

(Photo: http://www.newscom.com/cgi-bin/prnh/20090730/CL54141-b)

Unlike other insulations currently available to consumers, Roxul Safe'n'Sound
and Roxul ComfortBatt are made of stone wool, a combination of natural basalt
rock and recycled slag, a mineral by product of smelted ore. Stone wool's
unique characteristics give homeowners an added level of comfort and safety,
while providing the benefits of superior thermal and acoustical insulation.

Fire Resistant- Stone wool has excellent fire resistant qualities which can
delay the spread of fire - and during a fire, every second counts. Roxul stone
wool insulation is non-combustible and can withstand temperatures up to 2150 F
(1177 C).

Water Repellant- Roxul insulation repels water, so R-value is not affected.
It is also completely resistant to rot, mildew, mold and bacteria growth -
contributing to a safer indoor environment.

Because Roxul insulation does not absorb water, it will not sag or lose its
shape, and will retain its R-value indefinitely.

Sound Absorbent - The unique non-directional structure of Roxul insulation's
stone wool content is denser than traditional insulations. This effectively
reduces airflow and sound transmissions. Higher air flow resistance means
better sound reduction.

Saves Energy - An exceptional thermal insulator, stone wool helps a home stay
warmer in winter and cooler in summer. That also translates into reduced
heating and air conditioning costs - and a house that is easier on the
environment. When properly installed, Roxul saves 128 times more energy than
was used for its production, transport and disposal. Roxul stone wool
insulation qualifies for applicable government rebate programs.

Ease of Use - Roxul stone wool insulation can easily be cut with a serrated
blade, even a bread knife, a benefit any DIY-er or contractor will surely
appreciate. This allows for optimal fit around electrical boxes, wiring,
plumbing and ductwork. The result is better R-value and maximum sound
absorption and fire protection.

Roxul offers two distinct types of fire-resistant insulation to make every
room in a home more energy-efficient, quiet and safe.

Roxul ComfortBatt is thermal insulation for use in exterior walls, attics and
crawlspaces and basements. It provides consistent, comfortable indoor
temperatures and energy savings throughout the year. At R15 for 2x4"
construction and R23 for 2x6" construction, Roxul ComfortBatt provides
improved levels of energy efficiency, and creating a comfortable indoor
environment.

Roxul Safe'n'Sound is soundproofing insulation for use in interior walls,
ceilings and floors. Safe'n'Sound provides an additional layer of protection
and comfort while minimizing noise transfer due to its high density and
non-directional fiber makeup. Safe'n'Sound is ideal for installation in the
interior walls of a home and is perfect for soundproofing a bathroom, bedroom,
home theater, laundry room, nursery or recording studio.

Whether building or renovating, Roxul Safe 'n' Sound and Roxul ComfortBatt are
smart choices for home insulation. Roxul insulation products can be found at
major lumber retail suppliers across the United States. For more information
on Roxul products, including a room-by-room "where to insulate" guide,
consumers can visit www.roxul.com or call 1-800-265-6878.

About Roxul, Inc.
Roxul, Inc. is a subsidiary of Rockwool International, the world's largest
producer of stone wool insulation, with its North American headquarters based
in Milton, Ontario, Canada. Rockwool International is a publicly held company,
which trades on the Copenhagen Stock exchange. Operating more than 24
factories in 14 countries, the Rockwool Group employs more than 8,500 people
and features a global network of sales teams, trade offices and dedicated
commercial partners. Roxul's products are fire resistant, water repellent,
non-corrosive and are resistant to mold, fungi and bacteria growth.

SOURCE Roxul Inc.

Heather Kessen of Landau Public Relations, for Roxul Inc., +1-216-912-2856,
hKessen@LandauPR.com; Mark Bromiley of Roxul, Inc., +1-905-864-8367,
mark.bromiley@roxul.com