Ultimate Sports, Inc. Looks Forward to a Productive Snowmobile Season

LAFAYETTE, Ind., July 30, 2009 (GLOBE NEWSWIRE) -- Ultimate Sports, Inc. (Pink
Sheets:USPS), a manufacturer and supplier to the recreational vehicle industry,
announced today that through sales, marketing and a strategic alliance with Stud
Boy, the firm is planning to make the 2009-2010 snowmobile season the most
productive one yet.

Kevin Metheny, President of Ultimate Sports, states, "Our plan is to achieve
over $1,000,000 in USI product sales and $850,000 in Stud Boy wear bar sales.
We're looking forward to watching our efforts pay off, yielding a lucrative
season."

About Ultimate Sports, Inc.:

Ultimate Sports specializes in every item, large and small, that snowmobilers
need in order to enjoy the sport and improve their performance-especially
snowmobile skis of all types. We have an extensive inventory of carbide studs,
mount kits, wear bars, suspension parts, snow flaps, alignment bars, and so much
more. Visit www.usi-skis.com for more information.

About Stud Boy, Inc.:

Stud Boy is a manufacturer of carbide studs, backer plates, carbide wear bars
and accessories. Stud Boy products provide the safety and performance that gets
the power to the ground while maintaining confidence in sled control.

Forward Looking Statements:

This press release contains certain forward-looking statements. Investors are
cautioned that certain statements in this release are "forward looking
statements" and involve both known and unknown risks, uncertainties and other
factors. Such uncertainties include, among others, certain risks associated with
the operation of the company described above. The Company's actual results could
differ materially from expected results.

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