SEVEN`s Turnkey Solution for Mobile Email and Messaging Gets Integrated into 50 New Devices in the First Half of 2009

* Reuters is not responsible for the content in this press release.

Thu Jul 30, 2009 9:30am EDT

Expertise in Mobile Push Technology Continues to Drive Global Adoption of
SEVEN`s Messaging Solutions
REDWOOD CITY, Calif.--(Business Wire)--
SEVEN®, the global leader in mobile email and messaging solutions for mass
market devices, today announced its continued strong momentum in the first half
of 2009 with the addition of more than 50 new devices to its growing portfolio,
bringing the total number of SEVEN-powered devices to more than 500 worldwide.
The company`s leadership position and expertise in mobile messaging and push
technology for mobile applications has been a driving factor in this significant
growth and is expected to continue to drive global adoption during the remainder
of this year. 

"Our unique approach to integrated messaging services, combined with our
expertise in mobile push technology, has been key to our continued growth in
2009," said Ross Bott, CEO and president of SEVEN. "By taking into account the
wants and needs of operators and device manufacturers as well as mobile users`
desires for streamlined communications services, we have been able to ink
contracts with both new customers and further build upon our service offerings
with existing global customers. More than 6.5 million user accounts are being
synchronized on mobile devices using SEVEN." 

In the race for more integrated devices with better messaging and social
networking services, SEVEN`s ability to support, with one solution, multiple
services, operating systems and form factors, and most importantly expand the
list of services provided on any specific device even after launch has been a
key differentiator. For the majority of supported devices, SEVEN is fully
embedded with a choice of personal and corporate email services already
pre-configured. This out-of-the-box experience is what has enabled SEVEN to
drive near 100 percent adoption of its services on many key devices. 

Accelerated user adoption is evidenced by the recent launches of SEVEN on
flagship devices such as the Nokia E71 at AT&T and Hutchison 3G properties in
the UK, Italy and Australia; the Samsung Instinct S30 at Sprint; the Nokia N97
at Telefonica and 3 in the UK; the SonyEricsson W995 at 3UK; and the Samsung
Finesse at MetroPCS. 

Finally, in the first half of this year, SEVEN added mobile email for Android
devices to its portfolio of services. The new solution was released in the
second quarter as a Beta offering for the SEVEN online community, which acts as
a user advisory board for SEVEN, providing on-going feedback on new features and
ease-of-use for SEVEN products. A recent survey shows that 92 percent of the
community members would recommend SEVEN to friends, family and colleagues,
another measure of SEVEN`s success and ability to drive adoption and loyalty
from mobile end users. 

About SEVEN

SEVEN® is the leading provider of mobile email and messaging solutions for mass
market devices. The company is the first to provide wireless operators and
device manufacturers with an integrated mobile platform that allows them to
simplify the delivery of mobile data, applications, and services to a broad
portfolio of devices. With services powered by SEVEN, operators and device
manufacturers can increase customer loyalty and give subscribers access to the
email and messaging services of their choice on the device of their choice. 

The company's expertise in bringing near 100% adoption of mobile services on any
specific device has made it a logical choice for more than 130 operators
worldwide. Today, SEVEN runs on 500 device models from leading manufacturers. 

SEVEN is headquartered in Redwood City, California, with offices around the
globe. For more information, visit www.seven.com. For a free trial, visit
preview.seven.com. 



SEVEN
Isabelle Dumont, +1 650-799-7542
Senior Director, Marketing
isabelle@seven.com
or
Bock Communications, Inc.
Jessica Levy, +1 714-292-2990
seven@bockpr.com

Copyright Business Wire 2009

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